Marketing Manager, Sea

7 days ago

Singapore Embecta Full time

embecta is a global diabetes care company that is leveraging its 100-year legacy in insulin delivery to empower people with diabetes to live their best life through innovative solutions, partnerships and the passion of more than 2,000 employees around the globe. For more information, visit

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- Why join us?
- A career at embecta means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our employees can fulfill their life’s purpose through the work that they do every day.
- You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program - which includes competitive pay, benefits, continuous learning, recognition, career growth and life balance components - is designed to support the varying needs of our diverse and global employees.

Development & Execution of SEA & PAK strategy

Formulate and implement SEA & PAK insights-driven marketing strategy that is aligned with the broader local and regional strategy. Understand the economic, market and industry trends in SEA & PAK and use trend data to maximize opportunities and minimize risk exposure. Build competitive knowledge in the SEA & PAK markets. Prepare Business cases & plans for major identified opportunities (e.g., new products, new segments, new categories) Lead market shaping in SEA & PAK market, defend and improve market positioning and depth of market access by developing strong, trust-based relationships with external partners, customers and key stakeholders. Support the development of country strategic marketing plans that contribute to the achievement of volume/mix, revenue and margin objectives/budget in alignment with the SEA + PAK business objectives. Work with Asia to build and develop marketing capability of SEA business and marketing associates

Portfolio Management

Define the overall SEA and PAK product and portfolio strategy, including pricing strategy in alignment with local country requirements and global Diabetes Care product and portfolio strategy. Manage strategic portfolio of products from commercialization to obsolescence, including all activities related to pre-launch, launch and phasing out.

Marketing Activities

Lead in market model mapping in partnership with local country marketers Support Country Sales and Marketing’s key reporting processes such as (Budget/ Forecasting, Fact Based Forecasting, Key Success Factors, sales and manufacturing revenue projections). Ensure launch excellence and working closely with global/Asia marketing in the provision of regional marketing expertise to local organizations in the area of Product Marketing, Branding and Digital Marketing Develop effective marketing programs/communications in SEA & PAK Partner with in-country marketeers to support and coach the Field Sales team with implementation of marketing messages and sales tools. Manage and control the SEA marketing budget to ensure key sources of growth are supported with investment, effectively and efficiently. Prepare periodic sales forecasts, co-ordination with manufacturing and supply chain in order to ensure healthy stock situation and maintain effective inventory control.

Consensus Forecasting

Work with SEA Commercial Operations, SEA Supply Chain and in-country Business Leaders and Marketeers to ensure demand forecasts are reflective of ambition, reality and supported by adequate activities.

Brand Transition

Collaborate with Global/Asia Marketing to ensure smooth brand transition from BD branded products to embecta branded products. This will cover customer communications (Distributors & channel partners), HCPs and Patient/Consumer/Shopper communications.

People Management

Coach and guide country marketeers to develop and implement local marketing plans.

embecta is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

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