Senior Business Demand Manager Apac

7 days ago


Singapore Guerlain Full time

**Company Description** MISSION**
- Monitor and Optimize Sales & Operations processes. Main Guerlain contact APAC TR & Export & Supply Planning Guerlain HQ
- Effectively cascades business strategy and translates into actionable work plans for team members to action upon
- Key inventory point of contact for products availability, product assortment and P&L over Travel Retail & Export APAC
- Facilitate the retail implementation over Export and the after-pandemic Travel Retail’s reborn (product pyramid, new business model)
- Coordinate the TR HAINAN business within the TR APAC structure and build an independent key resource HC TR CHINA
- Build Demand Forecasts: Basic & Novelties, Sellable and Merchandising.
- Improve forecast accuracy by analyzing forecast error, recommending, and implementing appropriate action plan.
- Challenges the status quo and optimizes functional processes, adopt innovative ideas to create better business outcomes.
- Provide follow up and Business analysis reports.
- Ability to anticipate Internal/External party’s needs across APAC, jointly drive for mutual successes.
- Creates a continuous and active sharing / learning culture within the team. Developed team junior profiles into more senior (demand team development).

**Job Description** ROLE & RESPONSIBILITIES**

**Forecast Management /**S&OP**
- Proactively collaborates with Sales, Marketing and Finance functions to ensure development and timely delivery of consensus forecast (basic & novelties), while making independent decisions (for basics)
- Lead Monthly Forecast reviews with Commercial/Marketing teams, follow business trend and make operations decisions accordingly.
- Understands the implications of various risks brought by the changes ahead, implement actions to manage those risks.
- 18-month rolling forecast, aligned with Guerlain’s Budget, and proactively considering Brand P&L as well.
- Lead TR and SEA S&OP, being additional key partner over APAC local market with north Asia (aka ASIA 3).
- Support and challenge Commercial team to build Launches forecasts completing with an BQE analysis.
- Drive POSM forecast to support business & match with financial targets.
- Actively involved in budget plan construction (Budget, R1, R2) at franchise/line level.
- Contribute to create and implement cost reduction action plans.

**Assortment productivity / Lifecycle Management**
- Lead Catalogue rationalization (Long Tail approach) and monitor Assortment performance by door including ECOM platforms (SEA business development).
- Manage discontinued product / EOL process for the region.
- Limit P&L Impact by monitoring forecast landing on discontinued product vs sales performance and stock coverage.

**Management**
- Manage and develop a team of 4 (1 Demand Business Analyst LM SEA-OC, 1 Demand Business Analyst for TR CHINA, 2 Customer service for TR APAC).
- Have experience and demonstrated the ability to manage virtual and matrix teams with sustainable performance.
- Optimize Talent, coach and creates a continuous active sharing / learning culture within the team.

**Qualifications** PROFILE**
- +7-9Y relevant experience in supply chain management.
- Degree in Supply Chain, Logistics or equivalent.
- Proficient in MS Office, SAP Experience, Knowledge of Power BI will be a plus.
- Customer focus in a multicultural environment.
- Problem solving / Facilitator. Able to work under pressure & to manage multiple interlocutors.
- Comfortable with figures and reporting with strong abilities to provide quick & easy to understand analysis.
- Team spirit & good communication skills

**Main KPI**
- Service Level (OTIF, OOS).
- Stock Coverage - Average / Year at TR retailers and Lbeauty warehouses.
- POSM Level Year End v BU/R1/R2.
- Scrap / Obsolescence level on novelties and platform support function on basics.
- Lost Turnover (CS customer view service) and Forecast Accuracy.
- Assortment efficiency TO/SKU.
- Launch consumption (FCST/Actual SI).



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