Global Assistant Brand Manager

1 week ago

Singapore Unilever Full time

JOB TITLE: Global Assistant Brand Manager (Digital & PR)
- POND’S

JOB LOCATION: Singapore

MAIN JOB PURPOSE:
Digital Marketing with POND’S is a highway of experimentations, innovations and collaborations. We aim to establish best in class approach in social and influencer marketing, eCommerce, data driven marketing and beauty tech.

Mainly supporting the Global POND’S Digital, PR, and eCommerce Lead, this person will support in POND’S Digital transformation journey. Developing new digital capabilities building expertise within the organization and brand, challenging status quo and evolving the current ways of marketing. Requires strong influential leadership and collaboration with multiple cross-functional teams across geographies.

ABOUT POND’S:
The POND’S brand has transformed the face of beauty for over a century. From inventing beauty essentials like the classic Cold Cream Cleanser to pioneering Glutaboost-C Technology that works 60x better than Vitamin C, and innovating Micellar Water with Vitamins, POND’S meets the skincare needs of women across the world. Its transformative skincare solutions are backed by the expertise of the POND’s Institute and have been trusted by women throughout history to help them be their most beautiful selves.

KEY ACCOUNTABILITIES:
To spearhead the PR and Digital activations across POND’S projects, drive futuristic thinking on “other say” ecosystem, skin diagnostic development, and accelerate eCommerce growth. You will need to provide strategic direction and lead execution for the following workstreams:

- Develop innovative digital solutions to bring alive the brand POV across projects
- Lead end-to-end influencer marketing campaigns
- Establish best in class strategy and executions across social media to build brand love
- Accelerate eCommerce growth by identifying and leading executions of strategic levers with global-regional-local cross-functional teams
- Drive thought leadership, platform enhancements of POND’S Skin Advisor Live (AI skin diagnostic tool) and achieve ambitious users acquisition targets. This includes platform development which entails extensive collaborations with retail partners, chatbot developers, local brand teams, R&D, centralized digital and data centers of excellence
- Develop and drive brand and data strategy. Creating strategic frameworks defining the core of the brand digital strategy, and executing it

KEY REQUIREMENTS
- Prior experience/knowledge across any of these digital disciplines: chatbot marketing, social media marketing, influencer marketing, eCommerce, data-driven marketing, content, search and/or media buying is advantageous
- Interest in beauty and skincare would be beneficial
- Strong team player with passion for growth
- Excellent communicator, both written and verbal
- Strong track record of delivering results
- Able to foster collaborative relationships with cross-functional teams
- Self-starter able to work independently
- Ability to manage and prioritize complex project deliverables and competing projects
- Learns fast, be agile to adopt and master new technology or data system
- Have a start-up mentality to pilot new approach

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