Global Assistant Brand Manager

2 weeks ago

Singapore Unilever Full time

**JOB TITLE: Global Assistant Brand Manager - Digital**
**JOB LOCATION: Singapore**
**RELOCATION TERMS: Local terms**
**The Context | **The people we serve are changing - and the pandemic has accelerated that change: they live in a connected world with anywhere between 3 and 5 hours a day being spent on different platforms and on a mobile screen. They want products that offer (locally) relevant benefits and are spoilt for choice with both global and local brands offering these propositions. And now they have access to information about our brands like never before.

We have started strong on the journey of leveraging digital as part of marketing mix, to reach and engage with people. But there is more to be done, especially in the high-growth developing and emerging markets. Here, digital ecosystems keep evolving by drawing inspiration from both the West and China’s unique environments. We therefore need talents with a dedicated and specialised skill-set to push the envelope on Digital strategy, to strengthen brand equity and to drive growth for the brand.
**Main Accountabilities**:
You will be part of the Global team - but will collaborate with teams based in other key locations and with our Local brand teams in key markets. You will be responsible for the following:

- Support landing digital strategy for Data-Driven Marketing + Brilliant Consumer Experiences + Winning in eCommerce across key markets
- Lead agency partners and the brand community’s usage and adoption of digital tools like The Asset Bank (TAB) to drive efficiencies and operational excellence. Lead the disciplined DIGITAL ROI tracking & optimisation of Digital Asset Quality, Digital Spend, to increase in Digital ROI
- Support the Global Digital team and Brand teams in creating best in class digital and ecommerce content for underserved segments
- Engage actively with partners in Google, Facebook, etc. to inspire and educate Global and Local brand teams on latest digital developments, products, achievements/milestones.

**Requirements**:

- Experience in Brand Communication and Digital Marketing. Beauty and/or FMCG preferred.
- Digital expertise - practitioner-level knowledge of Digital Ecosystems & the role they play in consumer journeys in key markets AND how Media Planning works within these ecosystems.
- Hands-on experience supporting brand marketing with technology initiatives
- Consumer focus - a data-driven understanding of how consumers in D&E markets engage with digital media and how that affects their purchase behaviours
- Familiarity with working in multi-level organizations: Brand/Category, Global/Local and Cross-Functional teams
- Growth mindset - focused on delivering digital strategies that contribute to growth for the business.
- Strong Project management skills - end-to-end delivery from designing digital strategy to executing with global team and/or in partnership with local teams in-market
- Accountability & Responsibility - discipline and rigor in delivering projects & being sharp and uncompromising with the way we deploy our digital strategy in key markets.
- Can act as a clear voice within a multi-cultural team, including all regions where we operate
**TO APPLY

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