Senior Director, Product Commercialisation, Visa Direct

**Company Description**
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose - to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

The Visa Direct Commercialization and Solutions team is responsible for leading Visa’s efforts to support all channels and extend payments “beyond the card”. Building on Visa Direct’s market leading platform, the Visa Direct service enables corporates, governments, banks, merchants fintechs, etc., with unprecedented options to send payments domestic and cross border and collect overseas payments for consumers and businesses around the world.

The Visa Direct Commercialization and Solutions function is responsible for regional product management and strategy, supporting the product go to market efforts of sales and program launches, providing the thought leadership and long-term design for strong Visa money movement value proposition for the Asia Pacific region.

We are seeking a Product Commercialisation Leader, to develop the Center of Excellence to support product owners in Visa Direct money movement suite of product verticals with end-to-end proposition development, go-to-market strategy, sales and marketing collateral, contracting, pricing, etc. for top Asia Pacific product priorities. The leader will drive a customer first engagement model that orchestrates product build, pre
- to post-sales activities, operationalization and launch of new to market products including customer onboarding, go-live, customer success to customer support and implementing strategies to drive a scalable commercialization and go to market model for the Asia Pacific region.

The Product Commercialisation leader will report to the Regional Head of Commercialisation and Solutions for Visa Direct Asia Pacific and accountable for delivering end-to-end new product proposition and launch in Asia Pacific. He/She will be accountable for developing the commercialization and go to market plan and program managing execution supported by accountable stakeholders from cross-functional teams to roll-out new Visa Direct capabilities across cards, account, wallets payouts as well as currency cloud collection solutions to meet the objectives of achieving strong product-market fit and driving successful product growth and adoption.

**What a Senior Director - Product Commercialisation will do**:

- Lead delivery of new-to-market money movement products and solutions:

- Lead a commercialisation project POD comprised of a cross-functional team (Product Managers, Solution Managers, Design/ Architects, Licensing, Network, Operations, Treasury, Risk, Compliance, Pricing, Marketing, Client Service) driving the capability build, operationalisation and client/partner program launches.
- Drive all GTM activities for the initial 12-18 months to fast-track new product launches. The “Commercialisation POD” is responsible to onboard the first few clients, support client/partner engagements, finalise sales enablement materials, create GTM assets (e.g., prototypes and standardized technical guides/manuals) and measure/ review KPI performance metrics.
- Sales & Marketing Strategy with Market Teams:

- Assess all localisation requirements, monitor client experience and feedback to market support center, and train market teams who will take on BAU responsibilities after the initial months.
- Ensure market and customer satisfaction through maintenance of rigorous feedback loops and evolution of plans to meet client and industry needs.
- Meet all local regulatory compliance and consumer advocacy and ensure a strong flow of high quality, actionable customer insight.
- Customer Success Strategy & Execution:

- Key interface on product development and deployment initiatives between the market teams, market support center stakeholders and Visa’s global teams. In addition to working with in-market, client-facing teams. The team will work closely with Visa Direct AP sales and solution teams that facilitates regional product proposition development from ideation to client delivery.

On a day-to-day basis, the commercialisation leader will have oversight on end-to-end product and solutions commercialisation activities performed by the PODs managed by him/her) falling in three categories:
GTM Planning
- Market prioritisation & GTM Pipeline planning (e.g., client/ merchant/partner pipeline)
- Secure Country Management and CRM support for deployment prioritisation
- Develop GTM toolkit (e.g., technical overview documentation, product UX fl