Head of Strategy

9 hours ago

Singapore Grit Search Full time

Location
- Singapore- Date
- 13 Jan- Industry
- Agency - Digital- Work arrangement
- On-site- Head of Strategy (APAC) for a Global Media Agency
- Head of Strategy
- This role encompasses integrated media campaigns and forms integrated media strategy for a dedicated ambitious digital-first client for its APAC region. The Head of Strategy is a leader who contributes to bespoke strategy led campaigns, builds solid relationships with clients across all levels and functions, and is able to play an active “hands-on” role in the deployment of strategic (corporate, annual, and campaign level) plans. They are a point of contact for all client business units, aligning strategy with global clients and teams.
- Role Objectives:
- Lead thinking to inspire innovative solutions, creativity and a proactive approach across brands and categories-
- Ability to think beyond “media” as an active collaborator in the Integrated Marketing Communications process-
- Develop digital paid media audience strategy, touch points, content consumption behaviour to inform media teams on overall media approach for markets across APAC/Global-
- Ensure delivery of sound strategic plan recommendations based on clear logic and insights-
- Exemplifies collaboration by building and maintaining productive relationships across all communications areas (internal teams and agency partners)-
- Contribute and drive development of product working with operations, planning, analytics and other teams-
- Digital mindset/fluency and an insatiable curiosity with flexibility and agility to manage complex processes-
- Establish measurement framework that better reflects business results and boost media planning and creative accordingly.-
- Leverage client end to end first party data to build and inform media strategies.-
- Maintains an in-depth knowledge of client businesses with a focus on upstream initiatives-
- Excellent written and verbal communication skills; solid presentation skills; Authoritative, leadership presence-
- Ability to prioritize and organize issues/projects for self and team

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