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Brand Manager

2 weeks ago

Singapore CLOUD HEALTH PTE. LTD. Full time

Why work with us:

- Remote-first healthcare company
- Experience with colleagues all over the world
- Work in two popular industries, healthcare and e-commerce.

**Responsibilities**:

- Develop and execute the brand strategy, including roadmap, pricing, and positioning to drive growth and meet business objectives.
- Conduct market research and analyze trends to identify customer needs, preferences, and pain points, and translate them into product requirements.
- Manage the entire brand strategy, including ideation, development, launch, and post-launch evaluation.
- Work with cross-functional teams, including engineering, design, marketing, and customer service, to develop and launch new features and products.
- Create and execute go-to-market plans, including brand messaging, positioning, and sales enablement.
- Track and analyze key performance indicators (KPIs) to measure the success of product launches and identify areas for improvement.
- Monitor competitive landscape and industry trends to inform product decisions and stay ahead of the competition.
- Collaborate with product team to develop new product features and services.
- Be a customer advocate and ensure that the voice of the customer is heard throughout the product development process.

**Requirements**:

- Bachelor's degree in business, marketing, or a related field.
- Minimum of 5 years of experience in brand management, preferably in the healthcare industry.
- Familiarity with Singapore culture and trends.
- Strong project management skills and experience managing complex projects from conception to launch.
- Experience conducting market research, identifying customer needs, and translating them into product requirements.
- Excellent written and verbal communication skills, including the ability to effectively present complex ideas and data to different audiences.
- Flexibility in thinking and the ability to challenge the norm and test new ideas.
- Creative problem-solving skills and ability to think outside the box.
- Strong analytical skills and experience using data to make informed product decisions.
- Passion for improving healthcare outcomes and a commitment to delivering high-quality products and services.

Background

Cloud Clinic is building innovative technologies to provide trusted e-commerce healthcare to people. Through our direct-to-consumer healthcare services - Sire and Dame - we provide subscription-based prescriptions for men and women to rekindle their confidence and relationships by legitimizing the convenience of sexual health.