Digital Media Marketing Executive

2 weeks ago

Singapore TAC-GROUP PTE. LTD. Full time

**Job Summary**:
**Key Responsibilities**:

- **Content Creation & Management**: Create compelling digital content (e.g., blog posts, articles, newsletters, videos, and graphics) that aligns with the association’s goals and audience interests.
- **Social Media Management**: Manage and grow the association’s social media presence on platforms like Facebook, LinkedIn, Instagram, and others. Schedule posts, engage with followers, and monitor trends.
- **Website Optimization**: Oversee the content management of the association’s website, ensuring that it is up-to-date, user-friendly, and optimized for search engines (SEO).
- **Search Engine Optimization (SEO)**: Implement on-page and off-page SEO strategies to improve search rankings and drive organic traffic to the association’s website.
- **Paid Advertising**: Assist in managing digital advertising campaigns (Google Ads, Facebook Ads, etc.), monitoring budgets, and analyzing the ROI of paid marketing efforts.
- **Member Engagement**: Leverage digital platforms to engage with members and stakeholders, encouraging participation in the association’s activities, events, and initiatives.
- **Brand Consistency**: Ensure all digital content aligns with the association's brand guidelines and voice.
- **Collaboration**: Work closely with other departments, including event management, membership, and communications teams, to align digital marketing efforts with broader organizational goals.

**Skills & Qualifications**:

- Proven experience (at least 1 year) in digital marketing, preferably within an association, non-profit, or membership-based organization.
- Solid understanding of digital marketing tools and platforms.
- Familiarity with SEO techniques, website management, and content management systems (CMS) is a plus.
- Strong knowledge of social media platforms and trends.
- Excellent written and verbal communication skills, with an ability to create engaging content.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Proficiency in Microsoft Office Suite and digital design tools (e.g., Adobe Creative Suite, Canva).
- Ability to multitask and manage multiple digital projects simultaneously.
- Strong attention to detail and organizational skills.

**Preferred Qualifications**:

- Experience in managing paid social media or Google Ads campaigns.
- Knowledge of marketing automation tools
- Experience in membership-based organizations or associations.
- Familiarity with event promotion through digital channels.

**Compensation**:

- Competitive salary based on experience.
- Additional benefits, including insurance and incentives.

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