Senior Campaign Executive

1 week ago

Singapore LEWIS Full time

**About us**

We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a team of talented people delivering award-winning campaigns and expanding our client relationships into new markets and services. Making strategic acquisitions. TEAM LEWIS has won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, and Global Digital Excellence.

At the heart of the business is the TEAM LEWIS Foundation (TLF). A non-profit charitable entity, funded by TEAM LEWIS, the TLF makes grants to support individuals undertaking charitable activities and charitable organisations in achieving their goals. The TLF promotes social, cultural, economic and environmental innovation that benefits society. It aims to strengthen the bonds between the communications industry, businesses, governments and non-profits. Since January 2021, the TLF has now supported over 2,000 causes all over the globe. Community charities are championed by TEAM LEWIS’ employees, who volunteer their time and skills to maximise the grants’ effectiveness

**Purpose of the role**
The Senior Campaign Executive is responsible for day-to-day media liaison and project management within accounts. As the most media-focused role within the Client Servicing team, a Senior Campaign Executive will thrive on successfully pitching their clients’ stories to the media. This person integrates social media into PR campaigns and has the necessary skills to communicate effectively with their clients, teams, and media contacts.

**Key responsibilities and tasks**

**_Client Management_**
- Assists the Campaign Managers and Campaign Directors with the management of clients and projects
- Offers thoughtful advice and recommendations to clients and team regarding media strategy, tactics and media opportunities
- Maintains assigned relationships with clients, establishing self and LEWIS as an invaluable

long-term partner for marketing and communications services
- Manages communication with select clients and ensures deadlines and service agreements are met consistently
- Participates in the business development process by supporting with pitch preparation and research

**_
Media Relations_**
- Understands and avidly follows the news agenda, positioning clients and products within the wider news narrative
- Directly pitches engaging content to journalists, bloggers, and analysts on an ongoing basis
- Assists in the management of press/analyst tours, briefings, and meetings
- Reviews and refines campaign programmes at a tactical level, ensuring ongoing relevance and adapting plans where necessary
- Deploys rapid response to breaking news on behalf of clients, reacting quickly to emerging stories in line with client profiles
- Researches, identifies, and approaches appropriate media contacts (eg. journalists, bloggers, analysts) on an ongoing basis
- Identifies and secures standing opportunities such as columns and Q&As with a wide range of industry and national news platforms
- Continually builds a solid understanding of the media landscape across national, regional, industry-specific, and vertical channels
- Attends and coordinates industry events with a view to growing and strengthening individual and LEWIS media network

**_ Content_**
- Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high-quality content
- Creates press materials and compelling content for both traditional and digital media
- Creates valuable and insightful briefing sheets to assist clients with their press communications
- Understands and develops knowledge around how to find a good news angle or hook
- Takes a developmental approach to improving writing ability, adapting and refining style to suit the needs of the client
- Works with content specialists to ensure a consistent level of quality for all written content
- Uses insight to create valuable briefing sheets for clients to use during their press briefings
- Reviews content drafted by Campaign Executives/Campaign Coordinators, providing feedback and guidance

**_
Digital / Social media_**
- Uses social media platforms to expand own network, develop media relationships and

positively impact client results
- Pitches additional digital content including infographics, animations, and video to support written content and client aims
- Uses social media and proactively explores new tools, solutions, and processes to

continuously evolve and optimise client PR campaigns
- Provides social media insight as well as execution and management of related digital activity
- Works collaboratively with the digital team to increase the utilisation of digital services

wherever possible

**_
Team working and development_**
- Mentors and provides advice to graduates and campaign executives within the direct an

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