Mindshare Associate Director, Integrated

Overview of job

Mindshare, an agency of GroupM, is world’s largest media investment company and a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Associate Director to join us. In this role, you will
- Work with some of the world’s leading CPG brands
- Be responsible for advising global marketing teams on communication strategy, partner with them during the campaign development process, consult on the right media channels, and drive innovations
- Interact with and inspire multi market teams as part of your work on strategy development and local deployment

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: Director

3 best things about the job:
1.Global work stream - no geo-political boundaries to your role
2.Best in class work - working with the world’s top multinational - you are the benchmark of quality
3.Everything FMCG - from face care to soup - you have opportunities and will gain exposure to brands that operate in almost every FMCG category there is.

In this role, your goals will be:
In three months:

- Well versed and trained in the tools
- Exposed to media dynamics of various countries
- Learning about roles of each group company of WPP

In six months:

- Under the leadership of your direct line manager be writing Brand Engagement Toolkits
- Working with global brand teams on client side and support presenting your work

In 12 months:

- Independently running your own portfolio of brands
- Be responsible for all communication delivery and audit clearance
- Have the expertise to liase within WPP group to deliver best in class solution to client

What your day job looks like at Mindshare:

- Get earphones, you will be working with a lot of cross country teams, so calls are scheduled daily
- You sit on the 3rd floor and client between 4-8, lifts shall be used daily, at least 1-2 meetings are scheduled daily to either receive new briefs or have a WIP or present solutions
- The day kicks off at 9 with a team meeting to track progress on jobs
- Apart from mails, meetings, calls, you will have to budget time to design solutions to the briefs, write them and prepare yourself thoroughly to present to internal team and then client

What you’ll bring:

- Bring your A - game on communications planning / strategy. You need to have worked in that discipline before
- Working knowledge of search, social, programmatic & e-commerce is important - we will take your word for it, but a google and Facebook blueprint certificate will tip the balance in your favour
- Content is king - and its creator is you. Working knowledge on content creator engagement and solution design helps, but we will train you if you are taking baby steps in this space
- Ability to multi task - it’s a dynamic world, things change constantly and you need to too. A much needed skill in our world
- And of course, numbers, viewing and understanding data, analysing and teasing out insights and making strategic recommendations is a must have skill
- Ideally, we would like Superman, but he is a myth, fiction they say, so minus the flying, cape and kryptonite weekness, we want someone who can do all the above

Minimum qualifications:

- Graduate or Post Grad in Marketing / Economics or related field
- Worked in a communication strategy / planning role
- 7+ years of work experience

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team
- #teammindshare
- We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at

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More about GroupM Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vib