Media Executive Mindshare

**Overview of the account**

Nike is a dream account. Maybe the best in the business. The work is incredibly creative and, as media, we can have an impact on the idea - far more than is possible on other clients. We do all of it for Nike, from OOH to tactical Facebook buying, having a unique view on what constitutes “Nike media” and the future of communications.**
**Overview of job**

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for a Media Executive to join us. In this role, you will work with a passionate team in driving the integrated communications planning agenda for a major sports client, Nike, and help grow their footprint in the Southeast Asia & India region. To truly have the impact required, you will need an intuitive feel for what will excite and engage Athletes in the region. You’ll be expected to support the team on bringing forth innovative ideas that combine the latest in media and ad tech, working with known and new platforms and publishers to, trial new formats and opportunities.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

**Reporting of the role**

You will be accountable to the Nike Southeast Asia & India Director, based in Singapore

**3 best things about the job**:

- You’ll do more innovative work than on any other account in media
- You’ll have opportunities to be at the forefront of consumer marketing, integrated communications planning and digital activation
- You’ll amass an enviable sneaker collection

**Measures of success -**

**In three months**:

- Demonstrate understanding of the media landscape and business challenges and begin to contribute ideas on how to improve on current situation
- Implementation of media plans across both traditional and digital channels
- Become fluent in Nike language and think like team swoosh

**In six months**:

- Be the person whom the client and colleagues go to for day-to-day activities
- Able to propose ideas and activities to answer identified challenges

**In 12 months**:

- Assist in leading projects/new campaigns and/or channels (identify need, formulate idea into plan, set the scope and present to the Director)

**Responsibilities of the role**:

- Identify and implement regional media initiatives
- Support local market teams in media planning and activation
- Activate regional campaigns on social platforms (TikTok, Facebook/Instagram, Twitter)
- Ensure regular reporting is delivered on time and accurately
- Ensure that campaigns are tracked and measured based on agreed KPIs and media efficiencies
- Develop and build relationships with clients, acting as first point of contact on account requirements
- Develop strong working relationship with key agency and media partners. This will include acting as the first point of contact for operational issues
- Combine creative thinking with factual analysis to develop appropriate recommendation
- Keep current on media trends

**What you will need**:

- Minimum 1 year of experience in media agency or media owners preferred
- Familiarity in media planning and buying across all platforms with applied knowledge of 3rd party ad-serving, website and tracking and associated technologies is a plus, especially on social platforms
- Knowledge of media planning tools and concepts a plus
- Ability to handle multiple tasks
- Attention to detail
- Great knowledge of excel and PowerPoint and/or Keynote
- Commercial flair and good communication skills
- Willingness to think outside of the box and challenge conventional thinking
- Client service and positive team spirit attitude is a must
- Culturally curious
- Must be into some form of sport can be from yoga to basketball to esports..

**More about Mindshare**

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

**More about Singapore**

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evo