Senior Content Strategist

2 weeks ago

Geylang, Singapore Vintedge Pte Ltd Full time

You will shape compelling stories using data analytics to create & optimise content strategies for audience engagement & meaningful client success.

**RESPONSIBILITIES**

**Creative Ideation and Creation**
- Concept Development: Generate innovative and engaging content ideas for various formats and platforms, tailored to specific pitches, retainers, and campaign requirements.
- Strategic Planning: Develop content strategies that align with client goals and objectives, ensuring a cohesive narrative and effective audience engagement across all channels.
- Creation: Write and produce high-quality content that resonates with target audiences, utilising best practices for each platform (not limited to social media posts, blogs, videos, and graphics).
- Stakeholder Management: Build and maintain a strong understanding of Brands and clients, understanding their needs and expectations to deliver tailored and impactful solutions.

**Content Creation**
- Multi-Format Content Creation: Produce a diverse range of content, including but not limited to written articles, social media posts, video scripts, infographics, and interactive media.
- Pitches and Proposals: Create compelling content for client pitches, showcasing the creative vision and potential impact of proposed campaigns and strategies.
- Retainers and Campaigns: Develop and maintain ongoing content for retainers, ensuring consistent delivery and alignment with client expectations. Execute campaign-specific content that drives engagement and meets defined KPIs.

**Performance Analysis and Optimization**
- Analytics and Reporting: Monitor and analyse content performance metrics, providing regular reports, insights and recommendations to inform strategy adjustments and optimise future content.
- Feedback Integration: Gather and incorporate feedback from clients, team members, and audience interactions to continually refine and improve content quality and effectiveness.

**REQUIREMENTS**
- **Min. 2 years of experience** in content strategy, social media marketing, or digital advertising.
- Ability to work independently and in a team
- Ability to work under tight deadlines
- Comfortable with doing event coverage independently
- On top of digital trends on various social media platforms
- Positive mindset and attitude, adaptable to changes.
- Experience with influencer marketing is a plus

**ABOUT US**
- Vintedge _is an agency with a special aptitude in Digital Marketing and System Integration services operating in three key markets - Singapore, Malaysia and Indonesia. Since our incorporation in 2001, Vintedge has been committed to creating positive impacts on our client's business performance through well-strategised solutions and efficiently deployed projects.

Pay: $3,500.00 - $4,200.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Parental leave
- Work from home

**Experience**:

- Content / Social Media: 2 years (required)

Work Location: Hybrid remote in Singapore 388398

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