Digital Performance Strategist

2 weeks ago

Geylang, Singapore OC Digital Pte Ltd Full time

Be the Engine Behind Data-Driven Growth

At OC Digital, we don’t just run ads—we build digital ecosystems that deliver real, measurable results. If you are passionate about transforming performance data into strategic insights, thrive in a fast-paced environment, and want to push boundaries across Google, Meta, Tiktok, and more—this role is for you.

As a Performance Marketing Strategist, you’ll lead the charge in crafting, executing, and optimizing innovative campaigns that drive business impact. You won’t just be part of the team—you’ll be a key voice in our strategy room, helping clients grow smarter and faster.

Key Responsibilities:

- **Lead Strategy**: Develop and execute full-funnel digital marketing strategies tailored to client goals—across Google, Meta (Facebook/Instagram), YouTube, LinkedIn, and other platforms.
- **Optimize for Results**: Continuously analyze and refine campaigns to surpass industry benchmarks, drive conversions, and improve return on ad spend (ROAS).
- **Unlock Insights**: Use tools such as Google Analytics, Meta Business Suite, SEMrush, Hotjar, and Ahrefs to uncover trends, identify audience behaviors, and shape strategy.
- **Test and Innovate**: Conduct A/B testing for creatives, explore new targeting segments, and refine ad copy and landing pages for performance optimization.
- **Client Collaboration**: Work closely with the client servicing and strategy teams to align objectives and ensure delivery of high-performance campaigns.
- **Reporting and Insights**: Create clear, insightful performance reports with strategic recommendations to drive future growth.

What We’re Looking For:

- 2 to 3 years of experience in performance marketing, ideally within a digital agency or results-driven environment
- Strong command of Meta Ads Manager, Google Ads, Google Analytics, and related digital marketing platforms
- Experience in lead generation, e-commerce or B2B campaign execution and optimization
- Solid analytical skills and familiarity with attribution modeling, conversion funnels, and tracking solutions
- A strategic thinker who can also roll up their sleeves to execute and optimize
- Strong communication skills and the ability to present performance insights clearly to clients or internal teams

What You Can Expect:

- Competitive salary with performance incentives and bonuses
- Full exposure to cross-platform campaign management and strategic growth planning
- Mentorship and hands-on training with senior digital strategists
- Work in a fast-paced, collaborative agency culture with real opportunities for advancement
- Medical benefits, team activities, and regular knowledge-sharing sessions
- A chance to work on exciting local and regional brands in various industries

**We’re not looking for someone who wants to stay in their comfort zone.**
We’re looking for trend-chasers, data storytellers, and full-time problem solvers.
If you're ready to take ownership of results and lead the performance game, let’s talk.

**Job Types**: Full-time, Permanent

Pay: $3,000.00 - $4,500.00 per month

**Benefits**:

- Flexible schedule
- Health insurance

Schedule:

- Monday to Friday

Supplemental Pay:

- Performance bonus

Work Location: In person

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