Senior Social Media Marketing Executive

2 weeks ago

Geylang, Singapore EXPRESSIONS PTE. LTD. Full time

**Key Responsibilities**:
**1. Strategy and Planning**
- Develop and implement comprehensive social media marketing strategies aligned with business objectives to drive brand awareness, engagement, and conversions.
- Plan, execute, and manage paid social media campaigns to maximize reach and return on investment (ROI).

**2. Content Creation and Management**
- Oversee the creation of high-quality, engaging, and creative content (text, image, video) tailored to each social media platform, including Instagram, Facebook, TikTok, and others.
- Create and edit compelling user conversion content using tools like Canva, CapCut, and other video editing software.
- Develop user-generated content (UGC) in collaboration with influencers and customers to drive authentic brand engagement and trust.

**3. Video Editing and Design**
- Utilize Canva, CapCut, and other video editing tools to produce engaging UGC videos that align with the brand's voice and conversion goals.
- Work closely with influencers to create and edit content that is optimized for social media platforms.

**4. Community and Influencer Management**
- Identify, engage, and manage relationships with influencers to create authentic content and extend brand reach.
- Handle and respond promptly to online enquiries, comments, and messages on social media platforms to foster customer relationships and support sales efforts.

**5. Campaign Optimization and Analytics**
- Monitor, analyze, and report on key performance metrics to measure the effectiveness of social media campaigns and adjust strategies accordingly.
- Stay up-to-date with the latest social media trends, tools, platforms, and best practices, implementing innovative tactics to keep the brand relevant and competitive.

**6. Sales and Conversion Focus**
- Drive social media strategies aimed at increasing conversions, traffic, and sales.
- Develop and implement content that supports sales goals, including promotions, product launches, and special campaigns.
- Collaborate with the sales team to align social media efforts with broader sales initiatives.

**7. Leadership and Collaboration**
- Mentor and guide junior team members, providing insights and strategies to enhance overall team performance.
- Work closely with cross-functional teams, including sales, marketing, and design, to ensure cohesive and integrated social media campaigns.
- Work closely with the HR Operation & Sales team to align marketing strategies with sales goals.
- Collaborate with the beauty consultants to ensure consistent brand messaging and high service standards.

**Requirements**:

- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 3+ years of experience in social media marketing, focusing on managing channels, driving conversions, and handling UGC content
- Strong knowledge of social media platforms (Instagram, Facebook, TikTok, XHS, etc.)
- Proficiency in Canva, CapCut, and other video editing tools
- Experience in creating engaging content and maintaining an active social media presence to increase engagement (e.g., more stories, interactive posts)
- Excellent communication, organizational, and analytical skills
- Creative, detail-oriented, and sales-focused
- Self-motivated, able to work independently and collaboratively
- Ability to work effectively under tight deadlines and with a sense of urgency

**Job Types**: Full-time, Permanent

Pay: $3,500.00 - $4,800.00 per month

Work Location: In person

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