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Wavemaker Regional Business Lead

3 weeks ago

Singapore Wavemaker Full time

**Overview**

With the saturation of the Wavemaker client portfolio across all major categories, most of our future growth will be from expansion of our services portfolio to existing clients and delivery of the WM Vision - to help clients grow their business and drive profitability through our offerings. Partnering in their business growth agenda requires us to both flawlessly deliver existing and rapidly develop new solutions.

In order to do this, we are looking for someone who can understand the client’s changing business challenges; deploy an increasingly complex array of products and lead fluid coalitions (internal & external) to address these challenges.

**What we’re looking for**

We are looking for a strong digital business lead who is able to very clearly plan, synergize and present a well-rounded strategy on digital media, performance media, ecommerce, data & tech, in the context of the consumer journey. You will be required to lead digital strategy and transformation initiatives across our regional clients with our client leads and ensure the quality of delivery according to the strategies put forth. You will also need to possess strong client centric skillsets, to interface with senior clients and core stakeholders.

When required, you will need to lead or support regional and global pitches, and regional experiences working with markets will be beneficial.

Strong written and verbal communication skillset, experience in leading digital transformation projects and robust digital technical knowledge is required for this role.

**Measures of success**

In this role, your goals will be:
In three months:

- Fully up to speed with the digital needs of regional clients at Wavemaker
- Working with teams to respond to briefs ensuring that the Wavemaker digital product is brought to life
- Support client leads to ensure effective digital strategy deployment, in conjunction with performance, ecommerce and technology synergy
- Actively participating in agency updates and publisher meetings, getting up to speed with all digital deals, tools and data

In six months:

- Leading the digital strategic thinking cross Wavemaker regional clients
- Sharing learnings from the campaigns, providing ideas/opportunities to further develop the implementation and sharing these with both the internal team and the external clients
- Established as a key member of the agency by clients, internal team, GroupM and senior publishers; appropriately managing the team and building relationships on Wavemaker behalf with publishers

In 12 months:

- Adding additional value alongside leadership of the digital strategy and implementation of client campaigns; ensuring the Wavemaker team are delivering the best digital strategy, implementation and investment service possible
- Actively managing the development of key team members; providing on the job and off the job training and ensuring that development KPI’s are met
- Identifying new product opportunities for Wavemaker as a business that are relevant to our clients
- Identifying new client opportunities and working with the pitch team to win these pieces of business

**What your day job looks like at Wavemaker**
- Proactively planning and implementing digital development and growth of the client
- Developing strategy and digital channel recommendations
- Supporting the Client Lead on digital contract negotiations and scope
- Ensuring delivery of a digital solution which is relevant to the client’s business/brand by working with the planning team to fine tune budget allocation, weights, phasing, site mix with creation of the media plan
- Identifying appropriate connection points against which an idea can be holistically exploited - converting thinking and ideas into media plans
- Roll out and implementation of GroupM digital initiatives
- Support pitches and digital strategy of local wavemaker teams when required

**What you’ll bring**
- Extensive experience in client communication and management, working with senior client stakeholders
- Experience managing multiple brands/clients in a fast-paced environment
- Ability to create/interpret content and clearly communicate to senior client stakeholders
- Able to work to get the best from every member of the team, motivating the team to over-deliver against client expectation
- Experience managing process-driven client requirements
- Workload management tools
- Collaborative documents
- Ability to provide strategic digital direction across multiple brands
- Experience in Digital Transformation projects (eg. using 1stparty data, customer journey mapping)
- Understanding of the role of channels to meet business objectives
- difference between media metrics and business outcomes (Media Mix Modelling)
- Knowledge of Facebook, Google GMP & Ads, analytics and ad tech platform knowledge
- Understanding of the Digital Media Landscape to identify opportunities

**About Wavemaker**

We always believe there is a better way to grow our cl