Senior Programmatic Trader

The purpose of this role is to provide support to the senior team in delivering innovative trading solutions that deliver client objectives whilst meeting our business objectives and financial targets.

**Job Title**:
Senior Programmatic Trader

Role Purpose:
At its core, the role of a programmatic trader is to understand the client requirements and implement campaigns on DSPs across all relevant digital channels to achieve the client objectives. You will be trained on how to best utilize the platforms, building a strong knowledge of campaign management and reporting.

Key Responsibilities:

- Manage day-to-day operations of the programmatic campaigns (display, video, native, OOH), whilst maintaining a high standard of operational excellence.
- Coordinate with internal teams to ensure smooth delivery of the campaign, discuss and consult on improvement
- Execute cross channels strategies for clients from various industry verticals, helping to create a roadmap of initiatives to enable defined objectives & KPI’s.
- Work closely with media, tech and data vendors to understand their roadmaps and asses opportunities in relation to our clients.
- Devise and Execute A/B tests to drive continuous optimization, bringing learnings in to future campaign activities
- Measure and analyse results. Regular reports on what is working, what is not and propose adjustments to strategies and tactics.
- Understand organizational and product goals and map them to specific project deliverables.
- Partner with other digital channels to align overall strategy and message.
- Use data from various automated platforms to inform newer optimization and campaign strategies
- Work with various media and ad tech partners to explore new opportunities for the brands

**Key Experience & Attributes**:

- Minimum 1-2 years hands-on experience on Programmatic platforms like DV360, The TradeDesk, Xandr, Amazon etc. (PPC and other biddable media platforms is a plus), verification tools (IAS, DV, Nielsen DAR, Comscore vCE etc)
- Conceptual know how of how technology plays a role in the overall digital landscape
- Additional platforms experience is an advantage: Flashtalking, Studio, Innovid, Facebook Business Manager, Google Analytics, Adobe Analytics, any DMPs
- Experience managing paid media campaigns for large scale local / regional clients.
- Experience in campaign trafficking, tagging & executing A/B tests
- High level of Excel knowledge, including pivot tables, charts and formulae. SQL and python are a plus
- Solid quantitative/analytical skills and strong attention to detail.
- Excellent written and verbal communication skills; comfortable presenting recommendations to all management levels as well as coordinating with publishers / key agency partners.
- Enthusiastic and confident individual with the ability to interact well with people on a personal and professional level and to thrive in a fast-paced, high pressure environment.

**_Working with us
- **
- Joining dentsu international, you'll join a team of 48,000 people. It's an opportunity to produce career-defining work. Along the way, you'll team up with inspiring colleagues and encounter a richness of clients, cultures and experiences. We offer exciting challenges, memorable experiences, and opportunities to shape your future.**_Inclusion and Diversity
- **
- We're proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won't define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That's what we care about.- So, whether you're joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.**_Keeping connected
- **
- Please visit our website to find out more and connect with us on social.- **
- Part of dentsu, dentsu international headquartered in London operates in over 145 markets worldwide with more than 48,000 dedicated specialists. We help clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative.**_*Please provide your CV for our review.
- **
- **

**Location**:
Singapore

**Brand**:
**Time Type**:
Full time

**Contract Type**:
Permanent