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Performance Manager, Programmatic

3 weeks ago

Singapore OpenDoor Full time

PURPOSE

The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of Performance Manager, Programmatic at OpenDoor, WPP’s bespoke global operating model for Amazon.

ABOUT WPP & OPENDOOR

At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.

Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built **OpenDoor **for** Amazon**.

**OpenDoor** is a unique integration of the best of WPP and Amazon - building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive _impact_ - for them to innovate, learn, thrive, and occasionally fail too.

The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.

OpenDoor’s values are built from Amazon’s own **16 Leadership Principles**, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.

By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.

ABOUT THE ROLE

We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Performance Manager, Programmatic. This is a Full-Time position based in Singapore. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI.

The Performance Manager, Programmatic is responsible for the flawless execution and optimization of programmatic campaigns for Amazon. This role demands a deep understanding of programmatic platforms, a data-driven approach to optimization, and strong communication skills to collaborate effectively with internal and external stakeholders.

RESPONSIBILITIES
- Working with large regional budgets, lead the programmatic media strategy, planning and buying for client
- Manage a team of traders to ensure quality of media plans, campaigns are setup correctly, optimized efficiently and that deliveries are met or exceeded
- Work collaboratively with the account teams to evaluate client needs with regards to their integrated advertising objectives and goals, and to coordinate successful delivery of campaigns.
- Drive and champion programmatic media by closely working with the account team and clients through education, best practices, case studies.
- Become main point of contact and trusted advisor for regional client on all Programmatic matters.
- Ensure that the account teams and clients are up-to-date on innovations and new technologies by maintaining close relationships with all vendors (DSPs, SSPs, Exchanges, Ad Networks, Data Providers, etc)
- Contribute to evaluation of new platforms and vendor offerings through regular meetings with vendors, maintaining a record of offerings and testing of new technologies and supply sources
- Develop smooth and efficient operational processes for programmatic planning and buying across your internal team and local markets
- Build and present strategic and/or technical documentation to teams as well as clients

QUALIFICATIONS
- 4+ years of experience in media agencies working in digital role with 3+ years of programmatic experience, or ad tech company working on ad operations and campaign management
- Hands-on experience in setting up and optimizing campaigns using DSPs is preferred, or Adwords, proprietary Ad Network tools and other advertising self-serve tools
- Hands-on experience in ad servers (DCM), working knowledge of site analytics tools and tag managers
- Advanced Microsoft Excel and Powerpoint skills
- Client facing attitude and great communication skills, experience in managing senior clients
- Efficient worker with good time management skills; ability to work