Associate Manager, Programmatic

12 hours ago

Singapore GroupM Full time

Role Summary and Impact
The Associate Programmatic Manager at WPP Media is a key role responsible for driving programmatic media excellence for large regional clients. This role involves leading programmatic strategy, planning, and buying, managing campaign execution and optimization, and acting as a primary programmatic advisor to both clients and internal teams. The impact of this role is significant: directly contributing to client success by achieving and exceeding performance KPIs, elevating the programmatic capabilities of the team through training and innovation, fostering strong client relationships by providing expert guidance and education, and enhancing WPP Media's market leadership by optimizing operational processes and integrating cutting-edge ad tech solutions into overall digital strategies.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Measures of success-
In three months
Strong understanding of client business
Build professional relationship with external vendors and lead performance-driven strategies with the clients
A keen understanding of the various platforms and systems which power digital media in the region
Work closely with the Hubs, Local and Global team search team to optimize overall campaign performance
Established great working relations with senior Clients and our Client leads
Understood key accounts and provided a POV on how to further develop them
Achieve target KPIs across key clients and accounts
Up skill Performance of executives in the regional team
Up skill planners in the local team
Be on top of all the betas and innovations in the digital space and be able to articulate and share with internal and external stakeholders and how it could be relevant and useful to them
Be able to quantify strategic directions for the brands
In 12 months
Be comfortable in developing proposals and preparing programmatic strategies in line with the overall brand objectives
Be able to lead and provide strategic insights on Programmatic matters to the teams you work with
Be confident in taking part in strategic meetings and support the overall digital strategy with Programmatic strategic inputs
Responsibilities of the role
Working with large regional budgets, lead the programmatic media strategy, planning and buying for client
Manage a team of traders to ensure quality of media plans, campaigns are setup correctly, optimized efficiently and that deliveries are met or exceeded
Work collaboratively with the

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