Programmatic In-house Trader

2 days ago

Central Singapore IHG Full time

**About us**
InterContinental Hotels Group are one of the world's leading hotel companies. Present in around 100 countries, we have almost 6,000 open hotels with 1800 in the pipeline globally to open.

You'll know our hotel brands. They are some of the best known and most popular in the world - InterContinental Hotels & Resorts, Holiday Inn, Holiday Inn Express, Crowne Plaza Hotels & Resorts, Hotel Indigo, Staybridge Suites, Candlewood Suites, EVEN Hotels and HUALUXE Hotels and Resorts as well as Kimpton Hotels.

All of these brands work together towards our goals of creating Great Hotels Guests Love. This is a mission that's seen us go from strength to strength ” with more rooms in an ever-growing portfolio of hotels across more and more locations. Which makes this an incredibly exciting time to become part of the team.
**Your day to day**
Based in our Singapore Head office you will be part of the wider on line marketing team. The Programmatic Media Trader will Support media execution, programmatic creative development, media campaign optimizations and campaign reporting. Your responsibilities will include
- Build campaigns in DSP to deliver objective under a full-funnel marketing approach
- Identify partners in DSP that aid in achieving media activity’s objective
- Proactively optimize for performance and delivery against media activity’s objective
- Manage audience overlaps between media activities through varied campaign setups
- Creative trafficking with different ad-serving vendors/platforms
- Provide/deliver troubleshooting solutions in technical issues (creative trafficking, campaign setup etc.) during campaign launches
- Support the team in executing campaigns with IHG audience data
- Own daily operations in programmatic trading technologies (DV360) and direct media vendors management (publishers)
- Wrap up campaigns with post campaign reviews/reports in understanding performance and recommendations for upcoming campaigns
- Be informed on the programmatic technologies available and trends on programmatic trading/ digital advertising

**What we need from you**

**Education**

Bachelor's Degree in Business, Digital advertising, Marketing or an equivalent combination of education and work-related experience.

**Experience**
At least 1 year experience in digital media through programmatic platforms and/or technologies - DSPs, DMPs and Ad-serving platforms

**Technical Skills and Knowledge**
- Demonstrated project management experience in organizing, planning, and executing marketing projects
- Demonstrated effective verbal and written communication skills for providing information to internal stakeholders
- Demonstrated proficiency in business software products such as Excel, Word and PowerPoint
- Must be knowledgeable the use of 1st, 2nd and 3rd party data.
- GMP certified - DV360, CM360, Google Web Designer
- Experience working with large data sets and translating data into insights.
- Team player with good communication & collaborative skills
- Focused individual with sound time management skills and adaptative to changes

**What we offer**
In return, we'll give you a competitive benefits package including salary, discounted accommodation worldwide and the opportunity to progress your career with IHG.

At IHG we offer a range of industry leading benefits.

IHG is an equal opportunity employer.

Job Reference: EMEAA26084

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