Global Brand Positioning Manager

2 weeks ago

Singapore Novisync Full time

**Location**:
Singapore Singapore Singapore

Pay Rate:
Market Rate based on experience

Job Title: Global Brand Positioning Manager - SaaS

Job Summary:
**Responsibilities**:
Develop and implement global brand positioning strategies that differentiate our SaaS products and services from competitors.

Conduct market research to identify customer needs, preferences, and trends in different regions and cultures to develop a strong global brand positioning strategy.

Develop and manage our global brand positioning guidelines, including messaging, tone, and visual identity.

Develop and manage global brand positioning campaigns, including content marketing, social media campaigns, influencer marketing, and events.

Measure and report on the effectiveness of global brand positioning campaigns, and adjust strategies as needed to achieve business objectives.

Manage relationships with external vendors, including creative agencies and freelancers, to ensure high-quality branding and marketing collateral.

**Requirements**:
A degree in marketing, communications, or a related field.

At least 7 years of experience in global brand positioning and marketing for software companies, with a focus on SaaS products.

Excellent communication skills, both written and verbal.

Strong organizational and project management skills.

Ability to work independently and as part of a team.

Experience with marketing automation and CRM systems.

Ability to analyze and interpret data to make data-driven decisions.

Experience working in a global marketing team and managing cross-cultural projects.

Salary and Benefits:
Salary will be commensurate with experience and qualifications. We offer a comprehensive benefits package that includes health insurance, retirement plan, and vacation/sick leave.

If you are a creative, strategic thinker with a passion for global brand positioning and marketing for SaaS products, please submit your CV and cover letter for consideration.

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