Senior CRM Specialist

1 week ago

Singapore Crypto.com Full time

**About the Role**

**Responsibilities**:

- Propose, design, and launch CRM campaigns and workflows in collaboration with Product, User Acquisition, Marketing, and Tech teams
- Utilize APIs, AI tools and advanced segmentation to create more sophisticated campaigns, mapping user journeys and optimizing funnel conversion.
- Support analysis and enhancement of CRM campaigns
- Execute A/B tests and own analysis of results to ensure maximum impact and effectiveness
- Develop innovative automation solutions to streamline regular tasks in the CRM platform, elevating efficiency and improving overall user experience by sending timely and targeted messages
- Pulling reports from the CRM platform into data visualization tools for in-depth business performance analysis, enabling the formulation of strategic optimization plans.
- Meeting with other stakeholders and teams to analyse industry trends and tailor CRM campaigns to meet business objectives
- Assess and plan data points to integrate with CRM platform

**Requirements**:

- BA/BS degree in Marketing, Business Administration, Mathematics, Statistics, Information System, Computer Science, Business -Analytics, Data Science or relevant field
- Minimum of 3 years experience in e-commerce business
- Expertise and proven experience in CRM software (e.g. Braze, Hubspot, Salesforce, Marketo)
- Experience with API integration will be a plusA strong eye for detail and precision
- Quick-thinking to respond to ever-changing and volatile market conditions
- Self-directed learning attitude and strong sense of ownership
- Ability to integrate CRM platform with internal data visualization platforms and customer data platforms (CDPs)Strong experience with -Google Analytics and Google Tag Manager, including analytics, tag implementation, conversion tracking
- Excellent skills in MS Office suite of programmes
- Excellent command of English, both written and verbally
- Experience in copywriting and/or design Strong understanding of cryptocurrency/blockchain industries including non-fungible tokens

Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.

Transformational and proactive working environment. Empower employees to find thoughtful and innovative solutions.

Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.

Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.

One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.

**_
Are you ready to kickstart your future with us?_**

**Benefits**

Competitive salary

Attractive annual leave entitlement including: birthday, work anniversary

Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.

Personal data provided by applicants will be used for recruitment purposes only.

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