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Head of Insights Se Asia, Amazon Studios
2 weeks ago
7+ years in the market research field
- Management experience, 3+ years
- Experience scoping and building processes and process enhancements
- Direct experience leading primary research studies across various methodologies: online quant surveys, focus groups, 1:1, ethnographies, online qual, mobile
- Exhibit strong written and verbal communication skills to convey key insights to senior leaders
- Third party vendor/research partner management experience
- Deep understanding of and passion for television and movie content
- Experience with applied statistics, predictive analytics, and mixed methodology research
- Experience leading different types of studies such as episode testing, dial and theatre testing, concept testing, series maintenance
Job summary
Are you interested in diving deep to understand customers and drive improvements for the Prime Video business? Prime Video is one of the leading digital video services on the Internet today, and we're just getting started changing the way millions of people enjoy content. Now available in more than 240 countries and territories, Prime Video offers customers the broadest selection of any on-demand video service, including our critically-acclaimed Amazon Originals such as the Emmy Award-winning comedies Fleabag and The Marvelous Mrs. Maisel, Tom Clancy’s Jack Ryan, The Boys, Mindy Kaling’s Late Night, Donald Glover’s Guava Island, the Academy Award-winning Manchester by the Sea, Academy Award-nominated The Big Sick, exclusives, and live concerts and sports.
Amazon Studios is the movies and television development and production arm of Amazon. It is our role to produce original content and license studio programs worldwide in exclusive service of Amazon’s Prime Video customers. We need your passion, innovative ideas, and creativity to help take us to new heights.
Key job responsibilities
- Represent the voice of the customer at every meeting
- Manage market research initiatives to support international leadership in defining consumer insights that lead to a deeper understanding of the Prime Video Customer and overall digital streaming population in SEA
- Drive research projects through the lifecycle of a series/movie to help Amazon Studios international team create ambitious and compelling content
- Identify high impact inputs in relation to the creative direction of Amazon Originals and how they can be marketed in SEA
- Translate complex data sets into clear and compelling written narratives for Prime Video Leadership Executives
- Drive the development and adoption of prediction models alongside Data Science and Strategy teams
- Work closely with Marketing teams to provide local market research insights that will help position our content for success
- Champion Diversity and Inclusion initiatives
- Experience on the research vendor side or within the research group of a media company
- Passion for movie and TV series content
