Product Marketing Manager, Apac Cpg

1 week ago

Singapore Peoplebank Full time

**This role**:
Product Marketing Manager, APAC CPG & Retail Products

**Our Client: Fortune 100 Social Media Company**
**Duration: 12 Month (Contract)**

We're looking for an experienced marketing professional to join our client's APAC Product Marketing team, who is passionate about transforming the way CPG and Retail businesses connect with customers and sell goods omni-channel. This person will lead the APAC go-to-market strategy, solution development, goaling, prioritization, and packaging for suite of CPG and Retail solutions and will partner with multiple teams to influence new product development basis market needs. This person will work closely with Global Product Marketing functions, along with Marketing, Comms, and customer teams on outbound channel strategy plans.

**Responsibilities**:

- Synthesize channel & market intelligence across APAC & markets to inform product roadmaps, market requirements and GTM strategy
- Build APAC GBG-specific GTM strategy for our CPG & Retail products to ensure market-readiness of GTM plans
- Develop and manage APAC product activations to enable effective execution and acceleration by APAC audience marketing teams
- Create semi-annual plans to drive measured business growth, build trust and mitigate risk through this portfolio of eCommerce solutions

**Minimum Qualifications**:

- 7+ years experience in digital marketing, consulting, communications, or information technology
- Knowledge of mobile monetization, performance marketing and ad technology
- Experience setting priorities, problem solving, multi-tasking, and working independently
- Track record of collaborating with cross-functional teams to drive results
- Experience contributing at both strategic and operational levels
- BA/BS degree

Peoplebank Singapore Pte Ltd, EA Licence Number: 08C5248.

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