Director, Corporate Communications Apj

1 week ago

Singapore Veeam Software Full time

**Responsibilities**
- Spearhead the communications strategy in APJ and adapt clear messaging that support Veeam’s umbrella awareness and brand reference program
- Oversee the execution of influencer activities across the region, with specific focus on thought leadership programs and analyst relations, to drive Veeam’s brand visibility and reputation
- Management responsibility of a network of PR agencies; keep the team informed, motivated, working together and sharing best practice while utilizing the full team for great execution and for maximizing Veeam’s brand awareness and thought leadership opportunities across media and other influencers
- Advance and drive the positioning program for regional executives that includes the creation of storylines/unique angles of opinion
- Budget management with forecasting and planning; focus on delivering ROI from PR activities, with full alignment to sales and marketing plans for APJ
- Manage regional spokesperson development program in line with corporate messaging and priorities
- Development and support of external messaging on Veeam’s technology and solutions, through tight collaboration with key regional and corporate stakeholders
- Liaison and ongoing engagement with Veeam´s partner ecosystem on how to support strategic campaigns, thought leadership and customer references alike
- Drive special communication projects in support of key corporate communications priorities
- Deep involvement in the region’s customer reference program (focus on win stories and joint communications activities)
- Close collaboration with the region’s Senior Vice President on executive communications and employee all-hands
- Drive high-stakes and special projects, including Mandamp;A, crisis, and issues management

**Qualifications**
- A minimum of 10 years in communications (agency and in-house positions) and/or marketing communications experience, ideally in a B2B industry
- Proven experience within PR, AR, as well as with other communications disciplines and marketing functions in B2B technology industry (ideally with PR agency experience)
- Proven track record of developing and driving thought leadership including experience in content development within a relevant field or industry, and ability to consistently deliver deep, original thinking across multiple topics
- Knowledge of/relationships with key industry and business media across APJ as well as relevant analysts

**COMMUNICATION AND INTERPERSONAL SKILLS**
- Demonstrated ability to collaborate, partner and drive for results with customers and key stakeholders
- Excellent communication skills - written and verbal
- Proven history of working with senior management (VP and C-Suite)
- Comfortable with influencing and communicating with all levels of the organization
- Deep understanding of influencer marketing, paid media strategy development, social media, and experience in amplifying customer success stories
- Self-directed, as well as a team player; proactive and energetic
- Ability to think and communicate strategically with all levels of the organization
- Good judgement, a knack for diplomacy, experience with project management with multiple stakeholders, and the confidence to engage and build consensus with functional leaders at all levels
- Thrives in a collaborative environment and is willing to roll up their sleeves to get the job done

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