Apj B2B Communications Specialist
3 days ago
Would you like to be part of an exciting and dynamic team that owns communications for Intel in Asia Pacific Japan (APJ)? If you are a storyteller who is able to break down complex technical concepts into easy-to-understand stories, then we have an exciting opportunity for you in our growing APJ Communications team as a B2B Communications specialist. As the APJ B2B Communications specialist, you'll be at the forefront of communicating Intel's vision of creating world-changing technology that enriches the lives of every person on earth.
In this role, which is part of Intel's Global Communications Group (GCG), you will closely collaborate with the business units, GCG in the US and roll out campaigns working with the APJ Communications team members in their respective countries. You'll use your strong technical knowledge of the data center, networking, cloud, AI and IOT space and communication skills to build and execute creative communications campaigns, focused on the impact and business benefits Intel technology is driving.
Key Responsibilities:
- Responsible for the development, coordination, and implementation of public relations programs, that deliver on Intel's goals in datacenter/cloud/AI/HPC/IoT/networking/etc.
- Plan, prepare, and disseminate information (e.g., press releases, case studies) intended for public release to ensure they represent the best interests of the company, stockholders and employees and are consistent with established company public relations and communications objectives and policies.
- Act as an internal expert, consultant, and program/project manager and represent the corporation to external groups, agencies, and vendors.
- Respond to customer requests or events as they occur.
- Use Intel's corporate narrative, partnering with HQ and regional sales, comms, and marketing teams to develop and deliver local stories for APJ markets.
- Think strategically and play an integral role in the creation of thought leadership campaigns that highlight Intel innovation and technology leadership.
- Be a source of knowledge and a trusted technical advisor to in country APJ comms colleagues.
- Be bold and take risks, using all the resources at your disposal to position Intel as a technology leader.
- Collaborate, brief, and manage Intel's agencies to maximize results and ensure consistency across APJ.
- Effectively communicate achievements, learnings, and results to internal stakeholders.
- Be naturally inquisitive about the latest technological innovations in the industry and use that knowledge to inform your strategy.
**Qualifications**
Qualifications:
Preferred Education Background:
- Bachelor's degree in journalism, public relations, communications, computer science, electrical engineering, or related fields.
- A minimum of 7 years of experience in product and/or technology PR or journalism; experience in a B2B/Enterprise role preferred.
Ideal Experience:
- Ability to think strategically and ensure relevancy by "connecting-the-dots" and effectively map Intel's business objectives to conversations in the marketplace.
- Strong technical acumen.
- Previous experience and the ability to be a confident and capable storyteller.
- Customer and team oriented. Ability to build strong relationships and successfully partner with peers across Intel and partner companies.
- Solid written and verbal communication skills and can craft and deliver key messages to a variety of audiences. Is adept at translating technical topics into easy-to-understand and relevant language.
- Able to identify and leverage opportunities to advance the company's communications objectives in creative, memorable ways that utilizes a variety of media vehicles; social media, traditional media, broadcast, etc.
- Results driven. Thrives on hard work and consistent challenge. Proven ability to be hands-on and strategic able to execute plans as well as help develop strategy and work across multiple product lines.
**Inside this Business Group**
Global Marketing & Communications is responsible for Intel's brand management, end-user product marketing and go-to-market activation strategy for direct and indirect marketing programs worldwide
**Other Locations**
India, Bangalore;India, Mumbai;India, New Delhi;Taiwan, Taipei
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