Product Marketing Senior Analyst

Product Marketing Senior Analyst
Equinix is the world’s digital infrastructure company, operating 240+ data centers across the globe and providing interconnections to all the key clouds and networks. Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments. Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed.

We are a fast-growing global company with 20 years of continuous growth. Through our innovative portfolio of high-performance products and services, we have created the largest, most active global ecosystem of 10,000+ companies, including 2,100 networks and 3,000+ cloud and IT service providers in 32 countries spanning six continents.

A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment. that is foundational to our core values as a company and is vital to our success.

**Job Summary**

We are seeking a highly motivated and experienced Senior Product Marketing Analyst to join our dynamic marketing organization. In this role, you will play a pivotal part in driving the success of Equinix Metal, specifically in cloud, storage, compute, and network services by developing and executing strategic product marketing initiatives. You will collaborate closely with cross-functional teams to craft compelling messaging, conduct market research, and provide insights that contribute to the growth and expansion of our services.

**Responsibilities**
- Go-to-Market Strategy: Assist in the development and execution of go-to-market plans for new product launches and feature updates. Coordinate with cross-functional teams to ensure successful product launches that drive adoption and growth. Lead the execution of regional and global product marketing, GTM, strategy and plans, in conjunction with core product, business development, vertical marketing, partner marketing teams
- Messaging and Positioning: Understand how Equinix Metal is differentiated in the market and develop messaging and positioning to identify challenges and use cases where Equinix Metal is optimal. Work cross-functionally with solution and other product marketing teams to co-develop messaging for Digital Services
- Market Analysis: Conduct in-depth market research to identify trends, customer needs, and competitive landscape in the cloud, storage, compute, and network services domain. Translate findings into actionable recommendations for the product marketing strategy
- Content Creation: Collaborate with the content team to create high-quality marketing collateral, including product guides, white-papers, blog posts, pitch decks and sales enablement materials. Ensure that content effectively communicates the value of our offerings
- Sales Enablement: Work closely with GTM Readiness team to provide tools, training and resources to help sales teams effectively communicate the value of our services to prospects and customers. Develop presentations and objection handling resources. Identify behavior triggers along the lifecycle and across products to understand the right next step in customer engagement for Equinix Metal customers
- Competitive Analysis: Monitor and analyze competitor offerings, pricing strategies, and market positioning. Leverage insights to adjust our strategies and maintain a competitive edge and understand how our digital services work together in a competitive environment
- Product Management Partnership: Collaborate closely with Product Management to analyze market trends and customer feedback, enabling data-driven insights that inform product development and strategy. Support cross-functional teams by providing valuable market intelligence and competitive analysis to optimize product positioning and enhance overall product performance
- Performance Tracking: Define key performance indicators (KPIs) for product marketing initiatives and campaigns. Monitor and report on the effectiveness of marketing efforts, providing insights for optimization

**Qualifications**
- Bachelor's degree in marketing, Business, or related field; MBA is a plus
- Proven years of experience in product marketing, preferably in the technology industry with a focus on cloud, storage, compute, and network services
- Strong understanding of cloud computing concepts, storage solutions, compute technologies, and networking protocols
- Proven ability to develop impactful product messaging and positioning
- Exceptional written and verbal communication skills
- Experience with market research, competitive analysis, and customer segmentation
- Data-driven mindset with the ability to analyze and interpret marketing performance metrics
- Proficiency in collaborating with cross-func