Regional CRM

2 weeks ago

Singapore Guerlain Full time

**Company Description**
Guerlain - an iconic luxury French Perfume & Cosmetics brand, part of the LVMH Group - has been exploring, innovating and enhancing since 1828. With a portfolio that spans Fragrance, Skincare and Make-up, its signature is the Culture of Beauty.

Covering Travel Retail (Asia Pacific) and Local Markets (HK, Taiwan, South Korea, South East Asia & Oceania), the region is the biggest contributor and the most dynamic region in Guerlain’s WW market.

Under the regional Marketing team, based in Singapore, you will be reporting to the Senior Consumer Marketing Manager and working closely with HQ CRM teams (based in Paris) and the local teams, to implement efficient CRM action plans. In addition, you will have the opportunity to work on innovative digital projects. This is the perfect role for you to mark your stamp in the fastest growing Asia Pacific business

You will be playing a key role in spearheading CRM projects to enhance the customer experience. You will be responsible for CRM topics, in line with the company’s strategy and brand image. You will also have opportunities to champion digital projects. You will deliver reporting and communication to the HQ teams, while ensuring regular contact with local teams.

**Job Description** CRM**
- Be the main contact with HQ CRM team and markets’ CRM teams to ensure the smooth organization of the CRM events, Masterclasses, CRM topics (campaigns, loyalty programmes, data collection, lead generation intiatives).
- Lead the markets in defining their annual CRM strategies and action plans and provide timely reviews to attain CRM goals.
- Collaborate with markets to ensure that all executions are in line with global guidelines, brand expectations and local marketing objectives
- Consolidate and analyze consumer data for key launch campaigns (both quantitative and qualitative) to derive business indication and provide related action plans for markets to deliver CRM objectives.
- Garner latest consumer trends & insights in APAC

**DIGITAL MARKETING**:

- Identify digital innovations within the industry, strategize future opportunities and pioneer new initiatives (eg. new apps and platforms)
- Be involved in the execution of digital projects, whenever the opportunities arise and ensure the follow-up of the implementation of digital initiatives

**Qualifications**
- Degree in Business Administration, Marketing/Digital Marketing or related disciplines
- Experience in CRM analytics, Loyalty Program Management and Digital Marketing
- Minimum four years of experience, the luxury industry & local market will be an advantage
- Passionate in CRM, consumer journey & behaviors, customer loyalty & rewards and Digital marketing
- Data-sensitive, logical thinking, strategic mind-set, analytical
- Curious of insight analysis behind data & trends,
- Well organized, proactive, dynamic, rigorous
- Good communication skills (with multicultural teams and local external suppliers)
- Strong ability to drive projects

**Additional Information** WHAT CAN WE OFFER?** **_____
- A challenging role in a fast moving, ambitious environment, with daily learning opportunities and passionate team members.
- Beyond this role, your development is a pillar of our ambition. Parfums Christian Dior, as part of LVMH, offers a Career perspective with a worldwide presence and continuous growth within 75 distinguished Houses.

**So, How Far Will You Take Dior?

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