Regional CRM Associate, Regional Brand

7 days ago

Singapore Shopee Full time $60,000 - $80,000 per year

Department Marketing

LevelEntry Level

LocationSingapore

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

About the Team:

The Regional CRM team is committed to engaging and retaining Shopee users, with the goal of maximising customer lifetime value. We achieve this through personalised customer journeys, tailored incentives, sophisticated data science models, and highly localised marketing strategies. In close partnership with both regional and local teams, we design and execute impactful initiatives that drive measurable results. Guided by a strong data-driven culture and an unwavering focus on innovation, we continuously refine campaign performance through rigorous testing and establish best-practice frameworks that scale across the region.

Job Description:

  • Work across regional and local teams to manage end-to-end automated CRM campaigns, ensuring timely and effective audience targeting across multiple markets
  • Strategically plan campaign budget, mechanism, and marketing messages based on goals and campaign performance
  • Track and analyse campaign results and user behaviours to form insights and recommendations for optimisation
  • Design and implement fundamental A/B tests to make data-driven decisions
  • Prepare reports to present campaign results and initiatives to regional and local teams, and align on next steps with relevant stakeholders

Requirements:

  • Bachelor's degree in Business, Marketing, Analytics, Statistics, or a related field
  • Strong analytical skills and proficiency in Excel, Google Sheets and Google Slides
  • Interest in digital marketing, CRM, or e-commerce
  • Good communication and stakeholder management skills
  • Organised, detail-oriented, and able to multitask in a fast-paced environment
  • Self-motivated and eager to learn, embrace ambiguity, and have the ability to work both independently and collaboratively
  • Prior internship or project experience in CRM, marketing, or data analysis is a plus

  • Regional CRM Intern

    1 week ago

    Singapore Shopee Full time

    DepartmentMarketing- LevelInternship- LocationSingaporeOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and...

  • Regional CRM Manager

    2 days ago

    Singapore LUXASIA Full time

    LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world's finest brands,...

  • Regional CRM Clientelling Manager

    2 weeks ago

    Singapore Argyll Scott Full time

    A **global fashion maison** is looking for a** Regional CRM Clientelling Manager **to join its **Singapore **office. The Regional CRM Clientelling Manager will lead the creation, execution, and evaluation of clienteling programs that foster and amplify the Maison's relationships with its clients. The role mission is to ensure that every client touchpoint is...

  • Regional CRM Intern

    6 days ago

    Singapore Shopee Full time

    DepartmentMarketing LevelInternship LocationSingapore The Marketing team at Shopee is responsible for conceptualising and implementing go-to-market activities to achieve increased usage and visibility. The team covers areas including Campaigns Management, Community, Public Relations, Partnerships, Offline Marketing and Design. The Regional Marketing team...

  • Regional Head of CRM

    1 day ago

    Singapore ShopBack Full time $120,000 - $180,000 per year

    Our JourneyShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into...

  • Regional Head of CRM

    1 day ago

    Singapore ShopBack Full time $120,000 - $180,000 per year

    Our JourneyShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into...

  • Brand Marketing Associate

    1 week ago

    Singapore Shopee Full time

    Brand Marketing Associate - Regional Marketing Join us to apply for the Brand Marketing Associate - Regional Marketing role at Shopee . Plan and execute marketing activations across various offline and online channels, collaborating effectively with stakeholders to enable quick adoption. Develop and improve reporting methodologies to track campaign...

  • Senior Manager, Regional CRM

    1 week ago

    Singapore Sephora USA, Inc Full time

    Press Tab to Move to Skip to Content Link At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful. Sephora SEA’s omni channel business...

  • Regional CRM

    2 days ago

    Singapore Guerlain Full time

    **Company Description** Guerlain - an iconic luxury French Perfume & Cosmetics brand, part of the LVMH Group - has been exploring, innovating and enhancing since 1828. With a portfolio that spans Fragrance, Skincare and Make-up, its signature is the Culture of Beauty. Covering Travel Retail (Asia Pacific) and Local Markets (HK, Taiwan, South Korea, South...

  • Regional Affiliate Associate, Regional Brand

    7 days ago

    Singapore Shopee Full time $40,000 - $80,000 per year

    Department MarketingLevelEntry LevelLocationSingaporeOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth...