Global Accounts, Apac Lead

7 days ago

Singapore TikTok Full time

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us

At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

Our Global Account team works with leading multinational partners to deliver innovative technology solutions and serve to advocate and educate the market to help accelerate the overall growth of TikTok Global Business Solutions.

We are looking for a consultative team lead to join our APAC Global Account Team. The team plays a critical role in establishing and leading strategic partnerships between TikTok and key global brands. This team is consultative in nature and will lead the long-term growth of each global account. The Global Accounts APAC Lead will own and nurture C-level and senior business client-side relationships and partner with TikTok's General Manager in Asia-Pacific, Middle East and Africa, the regional agency team and local market sales teams to drive platform growth.

Our Global Accounts APAC Lead will act as the strategic ambassador responsible for building TikTok's reputation and revenue for the world's biggest brands. The Global Accounts APAC Lead will anticipate the business needs of the largest multinational companies, and deliver measurable solutions for our clients. They will steward industry level thought leadership, work cross-functionally and collaboratively with local sales teams and drive organizational KPIs while being passionate about inspiring creativity and joy among our brand partners around the world.

**Key responsibilities**:

- Build and shape the vision, regional strategy, approach, local coordination, engagement planning and success metrics for TikTok's top global brands in APAC in collaboration with the Global Accounts team and the regional teams.
- Develop and maintain C-level relationships with these top global brands to expand TikTok's presence, and educate and inform on the power of TikTok's platform.
- Critical orchestration required across Global Account team and the regional sales teams to build the business, revenue and performance together as one sales team
- Lead analysis and problem solving, lead a team in multiple, simultaneous client and stakeholder engagements, and develop client buy-in to generate and/or maintain strategic global partnerships.
- Build 'ground up' comprehensive business plans, regional in nature and local in execution, that will drive top line revenue growth.
- Sell in a team environment, lead and assist in the development of generating incremental revenue via strategic partnerships.
- Utilize experience to generate thought leadership and content associated with specific global brand needs, to drive repeat business and help increase existing direct revenue from our top global accounts in local APAC markets.
- Work with regional sales leadership to establish/set strategic objectives and goals that maximize business impact.
- Regularly consult with local/regional sales leadership to enhance brand and product level positioning and engagement in their markets.
- Sustain close communication and alignment with clients and local sales counterparts to maximize client strategies and engender trust and collaboration.
- Communicate go-to-market strategies with internal stakeholders (regional GM & local sales leads) while driving local and regional consideration, adoption and consistency.
- Takes responsibility for, and is very good at, developing and growing professional staff in line with corporate culture and values, actively contributes to building and sharing the organization’s values and leads by example.
- Partner with the internal Global Agency team and their key decision makers in order to drive collaboration and synergistic advancement across the broader Global Agency & Accounts team.
- Work collaboratively with the partner Global Agency Team lead to help drive 360 planning.

**Qualifications**:

- Minimum 10+ years of experience in agency, have run a regional business for a platform/publisher, or have a media sales and/or consulting background with strengths in strategy and negotiation
- You are a thought leader in the marketing and media landscape and stay attuned to market intelligence to strategically plan our offering, address brand challenges and optimize our business to changing market dynamics
- Proven track record of growing high-performing teams
- Expert level global account managemen

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