
Tech Lead, Marketing
5 days ago
Job ID:
**1555**
**Job Type**:
**Full Time**
Job Classification:
**Senior / Manager**
Department:
**Marketing**
Function:
**Marketing**
**Location**:
**Jurong, Singapore**
Years of Experience:
**8**
Job Responsibilities/Requirements:
**Responsibilities**:
- Collaborate with the M1 marketing teams and vendor teams to execute campaigns to drive growth, increase revenue, upgrade customers to new products or services, and mitigate potential churn.
- Ensure critical features of the technology platforms are understood and utilized by the M1 marketing team to improve campaign efficiency.
- Interact closely with third-party vendors to ensure timely design and execution of marketing campaigns on the platforms.
- Ensure timely and efficient implementation of Tealium CDP in M1 by working with the marketing team and third-party vendor.
- Identify and remove roadblocks for the optimum implementation of the technology platforms.
- Develop and maintain technical documentation related to the implementation and maintenance of SFMC, Tealium CDP, SessionM and others
**Job requirements**:
- Bachelor's degree in Computer Science, Marketing, or related field.
- At least 8 years of experience in managing marketing campaigns on SFMC and implementing customer data platforms.
- Familiarity with CDP’s and Customer Engagement platforms.
- Excellent project management and communication skills.
- Ability to work collaboratively with cross-functional teams and third-party vendors.
- Experience with data analytics is a plus.
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