
Digital Marketing Specialist
5 days ago
**Remote**:
- Join HashMicro, a leading software development company revolutionizing the business landscape. We specialize in providing customized and scalable software solutions tailored to specific industries, including ERP, CRM, HRM, and inventory management systems.With a focus on simplicity and user-friendliness, our solutions empower businesses to optimize operations, make data-driven decisions, and achieve success. Join our team of dedicated professionals, and be part of a supportive and innovative environment where your skills are valued, and you can make a meaningful impact on the industry.We are seeking an experienced and results-driven Digital Marketing Specialist with a minimum of 3 years of experience in the B2B industry to join our dynamic team. As a Digital Marketing Specialis, you will be responsible for developing and implementing effective digital marketing strategies to drive lead generation and contribute to the growth of our business.**Responsibilities**:
Develop and execute comprehensive digital marketing strategies to generate high-quality leads and meet lead generation targets.
-Conduct thorough market research and analysis to identify target audiences, industry trends, and competitors to optimize lead generation efforts.
Collaborate with cross-functional teams, including Sales and Marketing, to align lead generation strategies with overall business objectives and sales targets.
-Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of lead generation campaigns and optimize performance.
-Implement lead nurturing strategies and tactics to convert leads into sales-ready opportunities.
Utilize marketing automation and lead management tools to track and manage leads throughout the sales funnel.
-Stay up-to-date with the latest digital marketing trends, technologies, and best practices, and recommend innovative approaches to improve lead generation efforts.
-Collaborate with the creative team to create visually appealing and impactful marketing assets that resonate with the target audience.
-Weekly report directly to executive management.
**Qualifications**:
Bachelor's degree in Marketing, Business, or a related field.
- Fluency in English & Tagalog.
-Minimum of 3 years of experience in digital marketing, specifically in lead generation, preferably in the B2B industry.
- Proven track record of successfully executing lead generation campaigns and meeting or exceeding lead generation targets.
-Deep understanding of B2B marketing tactics, strategies, and best practices.
Proficiency in marketing automation and lead management tools, such as HubSpot, Marketo, or Salesforce.
-Analytical mindset with the ability to track, measure, and analyze campaign performance using tools like Google Analytics.
-Excellent written and verbal communication skills, with the ability to create compelling content and engage target audiences.
-Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
-Certifications in digital marketing and lead generation are a plus.
**What's great in the job?**:
- Great team of smart people, in a friendly and open culture
- No dumb managers, no stupid tools to use, no rigid working hours
- No waste of time in enterprise processes, real responsibilities and autonomy
- Expand your knowledge of various business industries
- Create content that will help our users on a daily basis
- Real responsibilities and challenges in a fast evolving company
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