Digital Marketing and Insights Specialist

**Role title: Digital Marketing and Insights Specialist - Asia
Status: Full-time

Reports to: Head of Customer Centricity

Location: Singapore

**About the Role
LeapFrog Investments is looking for a talented specialist to build digital marketing and customer experience capabilities within our portfolio companies to deliver essential financial and healthcare products to low-income customers. Reporting to Global Head of Customer Centricity, you will work alongside our investment teams to support management teams of portfolio companies in strategic initiatives to drive revenue and customer growth through customer analytics and digital marketing. The position requires a strong understanding of consumers in Southeast Asia and experience in digital marketing/customer analytics.

**About Leapfrog Investments
LeapFrog invests in exceptional businesses in Africa and Asia, partnering with their leaders to achieve leaps of growth, profitability, and impact. Founded in 2007, LeapFrog’s companies now reach 222 million people across 35 countries with healthcare or financial services. LeapFrog companies have also grown on average at 26% annually from the time of investment. They now provide jobs and livelihoods to over 130,000 people. Inspired by LeapFrog’s strategy of Profit with Purpose, LeapFrog will have raised over USD $2bn from global institutional investors. LeapFrog was ranked by Fortune as one of the top five Companies to Change the World, alongside Apple and Novartis, the first private investment firm ever listed.

**About the Role
You will be working with our portfolio companies (banking, insurance, payments, health sectors) in India, Indonesia, Vietnam to:

- Identify and scope digital marketing initiatives to acquire new customers
- Enhance digital marketing capabilities to reduce CAC and increase loyalty, retention
- Build core capabilities in digital team, supplement with vendors/agencies
- Deploy social listening tools to monitor customer sentiments
- Develop customer experience rating system at various touch points of customer journey
- Engage with senior experts for advisory where required
- Monitor the execution of projects and timelines
- Prepare dashboards for Board and investment teams with performance indicators

In addition, you will be working with our investment teams to:

- Coordinate, design & conduct customer interviews and prepare insights for due diligence
- Source and coordinate with agencies for specialised tasks
- Develop and enhance CX DD toolkit
- Publish customer stories and project case stories

**About You
We invest in companies that support and empower a diverse group of people globally and foster an inclusive environment that reflects this broad array of perspectives. We will consider remarkable individuals who demonstrate intelligence, passion, imagination, empathy, determination, and a deep commitment to delivering both profit and social impact - even if their specific qualifications and experience do not fit the below.

**Qualifications and Experience
- Master’s degree in Marketing, Communications, Business Administration, or related areas from a top tier institution
- 5-8 years’ experience in consulting, research/creative agency, fintech/health tech business or similar
- Experience in primary and secondary research, data analysis, market intelligence, digital marketing, social media, CRM, loyalty programs and related areas
- Curious, inquisitive, collaborative, and ability to listen, prioritise, and structure own work essential. Also likes an entrepreneurial environment and thinking out of the box
- Attention to detail, excellent organisational, multi-tasking, and collaboration skills
- Proven ability to work independently and as a team member in cross functional settings with cultural diversity

Experience or familiarity with South Asian markets, marketing tools and platforms
- Passion to build customer centric culture in organisations
- Flexibility, resilience, and the agile mindset required to thrive in an unstructured entrepreneurial environment
- Strong communication skills, both verbal and written
- A humble and collaborative style in line with LeapFrog’s values
- A willingness to work across time zones and availability and interest to travel internationally. We maintain a flexible work policy across the globe to make these unusual hours work for teams and families.