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Integrated Campaign Executive

2 weeks ago

Singapore VIDDSEE PTE. LTD. Full time

**Role Overview**:
**Primary Responsibilities**:
**Campaign Management**
- Assist in developing integrated campaign strategies that align with business objectives and target audience insights.
- Support the execution of digital media campaigns across platforms such as Google Ads, Facebook Ads Manager, LinkedIn, Instagram, and TikTok.
- Coordinate campaign setups, including budget allocation, audience targeting, and ad creative uploads.
- Implement tracking tools such as UTM parameters and third-party software to measure campaign performance accurately.

**Campaign Monitoring and Optimisation**
- Monitor live campaigns to ensure delivery and alignment with KPIs such as CTR, CPA, and ROI.
- Identify performance issues and recommend adjustments to improve results.
- Assist in optimising campaigns by refining targeting, bidding, and creative elements.
- Support A/B testing efforts to improve ad copy, visuals, and audience engagement.

**Reporting and Analysis**
- Prepare detailed reports on campaign performance, highlighting key metrics and actionable insights.Assist in creating dashboards for stakeholders to track campaign success in real time.
- Conduct post-campaign analyses to identify areas for improvement.

**Social Media Management**
- Support the management of social media accounts, ensuring consistent branding and messaging.
- Assist in developing and scheduling social media content to enhance audience engagement and growth.
- Monitor and respond to audience interactions to foster positive relationships.
- Analyse social media performance metrics and provide insights to inform future strategies.

**Collaboration and Communication**
- Work closely with the creative team to ensure campaign messaging and visuals meet objectives.
- Coordinate with the analytics team to validate data accuracy and derive actionable insights.
- Support external agency or vendor relationships to execute campaign initiatives.

**Key Skills and Competencies**:

- Basic knowledge of digital advertising platforms, including Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Strong analytical skills with the ability to interpret data and improve campaign performance.
- Familiarity with tools such as Google Analytics, Excel, and social media management platforms.
- Creative and detail-oriented, with the ability to manage multiple tasks effectively.
- Strong communication skills for presenting insights and collaborating with stakeholders.
- Understanding of social media platforms and their role in integrated marketing strategies.

**Qualifications**:

- A diploma or bachelor’s degree in Marketing, Communications, Business, or a related field.
- 1-2 years of experience in a digital marketing or campaign management role is preferred.
- Familiarity with SEO, SEM, and social media management tools is advantageous.
- Certification in Google Ads, Meta Blueprint, or equivalent is a plus.