Campaign Marketing Executive

2 days ago

Singapore Tangs Full time

Department
- ** Marketing**:

- Location
- ** Singapore**:
**Introduction**:
**Job Description**:
**Campaign Marketing**
- To develop and execute 360 marketing campaigns to drive traffic and sales from new and currentcustomers to all TANGS stores and e-commerce channels;
- End-to-end project management of campaign marketing functions, ensuring that the campaign meets objectives, executes on time; and stays within budget;
- Execution includes campaign concept, creative, activations & events, digital marketing, PR, KOL,advertising, communications, more;
- Work closely with internal stakeholders such as Social Media, CRM, Merchandising, and E-commerce to execute integrated marketing campaigns that achieve business and brand objectives;
- Support and monitor post-campaign tracking and analysis to improve marketing effectiveness and ROI.
- Assisting in the production of ongoing competitor analysis and reporting, with particular reference to retail and promotional trends, consumer trends and creative and design trends.

**Communications**
- Ownership of the calendar of TANGS communications channels support campaigns and initiatives;
- Copywriting for marketing collateral, including e-dms, brochures, OOH, online banners, and more;
- Manage external agencies and partners such as design, photographer, PR, events, media, KOL;
- Assist to update TANGS campaigns and promotions on landlord’s comms portal;
- Work with in-house design team to develop creatives that are in line with TANGS’ brand positioning;
- Any other ad-hoc duties as assigned by supervisor.

**Budget Management**
- Monitor ongoing campaign spend against the budget, keeping accurate records and tracking variances;
- Report an accurate summary of total spend at the end of a marketing campaign.

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