Marketo Certified Digital Marketing Specialist

5 days ago

Singapore Targetbase Integrated Full time

We are looking for a Marketo Certified person who can work within our client operation to organise, implement, track and refine end-to-end digital Marketing activity for our major multi-national IT client within the APAC Region.

You will be joining a team of highly skilled professionals in a fast-paced environment and will have ‘hands on’ experience with implementing integrated marketing programs within B2B, including defining the target audience, reviewing and adapting creative assets, briefing and monitoring external suppliers, setting up tracking processes in the marketing automation system and analysing and reporting the results for each program and campaign.

Whilst this is a hands-on role, we are looking for someone who is both data savvy and has the ability to view each project from a ‘big picture’ perspective to ensure that each campaign and program meets both corporate brand and best practice guidelines.

**Responsibilities**
- Engage closely with stakeholders on marketing teams to drive campaign execution whilst identifying areas of improvement and optimization in the campaign execution process.
- Manage vendors to build out the assets required to launch and maintain campaigns.
- Manage the online production of webinars and digital events.
- Design/localize, automate and optimize regional demand generation campaigns.
- Manage data (including campaign performance, segmentation analysis, list management and lead processes in the CRM/Marketo).
- Build, manage and maintain reports/dashboards within the CRM.
- Identify, gather, and manipulate data from internal and external sources to provide a more complete picture of the business relationships.
- Develop reports, dashboards, and processes to con.tinuously monitor data quality and integrity.
- Must be a Team Player.

**Qualifications**:

- BA/BSc degree in coursework or work experience of a quantitative nature or equivalent practical experience.
- 4+ years of experience in of relevant B2B marketing or field marketing experience.
- Preferred HTML and SQL knowledge.
- Project management experience, including experience managing creative agencies, events and projects.
- Experience in running end to end marketing campaigns.
- Proven track record of project management and organizational skills, with an ability to initiate, prioritize, and execute complex, cross-functional projects with mínimal guidance across businesses.

**Job Type**: Contract

**Salary**: $8,000.00 - $10,000.00 per month

Schedule:

- Monday to Friday

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