Snr Digital Marketing

Date: 3 days ago Area: Kallang, Central Contract: Full time

We are the business behind the world’s brands. We’re Ingram Micro—a people-first technology partner, reaching nearly 90% of the world's population. With operations in 57 countries and approximately 24,000 associates. We’re redefining distribution. Ingram Micro helps businesses run better, grow faster and achieve their sustainability goals. It\'s fun to work in a company where people truly BELIEVE in what they\'re doing Ingram Micro is a leading technology company for the global information technology ecosystem. With the ability to reach nearly 90% of the global population, we play a vital role in the worldwide IT sales channel, bringing products and services from technology manufacturers and cloud providers to business-to-business technology experts. Our market reach, diverse solutions and services portfolio, and digital platform Ingram Micro Xvantage set us apart

Responsibilities

Ingram Micro is seeking a Digital Marketing & Operations Specialist who is a tech-savvy, execution-driven digital marketing professional. This role is critical in managing the end-to-end deployment and operations of our digital platforms and marketing technologies, ensuring seamless execution and performance tracking of marketing initiatives across the region.

You’ll be the go-to expert for marketing platforms such as Xvantage (including Kentico and Ad Butler), Adobe Marketo, Adobe Workfront, Adobe Analytics, Meta Ads, LinkedIn Paid Media, and CVENT. Your deep understanding of digital systems, quick learning curve, and proactive attitude will be key to accelerating marketing execution and optimizing campaign performance. The key to our integration of experience and outcome-based marketing is working with IDM (Intelligent Digital Marketing).

Drive marketing campaigns across the digital marketing field, concentrating on social media management, platform, paid media, and content marketing, with the primary aim of generating and nurturing a pipeline and leads for the vendor. Additionally, they should be comfortable in their writing skills and creative ability.

Key responsibility of maintaining Lead Generation efforts from events/workshops/digital as applies (working with end user Marketing), with its integration within X4A, Ingram Micro’s CRM, and the cycles and changes necessary to maintain the sanctity and relevance of Ingram Micro’s end user Database. Thought leader for similar efforts with team associates to channelize partner leads. Eventually, monitoring the health of closure (outcome) is a highly desired KPI.

Key Responsibilities

• Execute and manage digital campaigns end-to-end across various platforms including:
  • Xvantage (Kentico CMS, AdButler)
  • Adobe Marketo (campaign/email set up, nurture flows, lead scoring)
  • Adobe Analytics (reporting, tagging, performance tracking)
  • Adobe Workfront (workflow/project management)
  • Meta Ads and LinkedIn Ads (B2B paid media execution and optimization)
  • CVENT (event registration, landing pages, reporting)
• Collaborate with the marketing team, vendors, and partners to ensure campaigns are launched on time and with high quality.
• Data driven - Monitor campaign performance, generate insights, and provide actionable recommendations to optimize marketing ROI.
• Maintain platform hygiene, update content assets, and troubleshoot technical issues across digital tools.
• Provide support and training to internal stakeholders on marketing technologies and platforms.
• Continuously learn, test, and recommend new digital solutions to improve workflows, automation, and marketing effectiveness

Social Media

• Collaborate externally with vendors and also different internal business units and divisions to advise on best practice social media and digital content-driven campaigns for pipeline generation and nurture projects across different media disciplines. Work closely with Data Analyst (BI) and external marketing agencies to optimize content output and audience targeting. Monitor social listening tools for relevant posts and create a tracking funnel for opportunities to engage customers
• First-adopter and A/B tester of latest operational tools and features provided by partner companies (e.g. Facebook, Twitter, Google)
• Testing and defining new operational procedures for social media content creation and management; executing social media ad buys on Google, Facebook and Twitter (when needed only)
• Support the execution of events and GTM activities, which may directly integrate with the digital and content campaigns (when needed only)

Qualifications & Requirements

• Bachelor’s degree in marketing, Communications, Digital Media, or related field.
• Minimum 5 years of hands-on experience in digital marketing execution and platform operations.
• Proven expertise with tools such as:
  • Adobe Marketo, Workfront, and Analytics
  • Xvantage, Kentico, AdButler
  • Meta Ads, LinkedIn Campaign Manager
  • CVENT for event campaign setup and analytics
• Strong project management skills with a meticulous attention to detail.
• Fast learner, self-starter, and able to work independently in a fast-paced environment.
• Tech-savvy with a passion for digital innovation and continuous improvement.
• Excellent communication and stakeholder management skills.
• Google AdWords and/or YouTube certified candidates preferred. Proficient in Excel/Google Spreadsheets, with the ability to spot and advise on data trends and suggest necessary campaign refinements to capitalise.
• Strong operational discipline and compliance mindset as the work will involve confidential and sensitive data resources. Operations knowledge of Hootsuite, Social Studio, Adobe CC (Premiere, Photoshop, Illustrator) is ideal
• Have a good understanding of local social media and the online/mobile industry
• Deep understanding and strong working knowledge of social media platforms (Facebook, YouTube, LinkedIn, Twitter, Instagram, Line etc) and other digital channels. Well-developed interpersonal, team building and relationship management skills