Marketing Automation Specialist

1 week ago

Singapore Peoplebank Full time

Central Singapore

12 months

**Our Client**

Tech Giant, Social Media Platform

**The Opportunity**
- Launch and optimize multi-channel marketing campaigns, including digital channels such as webinars, lead generation forms, landing pages, web, and events.
- Measure and optimize marketing automation programs with a focus on driving engagement, efficiency, and scalability
- List segmentation based on demographics, account information and interactions
- Recommend and implement testing plans (A/B) to understand drivers of response and value.
- Work cross-functionally with multiple internal/external stakeholders to execute marketing campaigns

**Your Background**
- Expert hands-on proficiency with Marketo (preferred) or other marketing automation technology.
- Marketo Certified Expert a plus.
- Experience with webinar programs
- Knowledge of CRM, preferably Salesforce
- Experience with editing tools such as Photoshop for image resizing and Dreamweaver for HTML troubleshooting
- Strong business acumen and quantitative analytical skills. SQL skills a plus
- Fast Learner - Can achieve power-user status on multiple tools quickly
- 3+ years of experience with a track record of increasing responsibility

Peoplebank Singapore Pte Ltd, EA Licence Number: 08C5248.

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