Google Ads Specialist

3 days ago

Singapore KRYSTAL HOLDINGS PTE. LTD. Full time

**JOB DESCRIPTION**:

- Your primary responsibilities will be maintaining the Google Ad accounts of our company and analysing the results to identify patterns and trends that can help us improve the efficiency and usability of our products and services. You will also be expected to improve our Google Ads accounts and maximise the return on our investment. _

**RESPONSIBILITIES**:

- Manage all aspects of Google Ad campaigns Create and optimise ad campaigns and paid search landing pages
- Analyse and optimise ad campaigns to increase return on investment (ROI)
- Conducts keyword research to make a list of keywords (longtail, phrase match, exact match) phrases to bid on
- Use Google Ads to drive a variety of online marketing campaigns Analyse and optimise pay-per-click (PPC) campaigns to increase ROI
- Manage and optimise display campaigns across multiple devices
- Develop PPC strategies to increase online visibility
- Collaborate with a team of marketers to ensure that the paid media campaigns are aligned with the overall company strategy

**SKILLS AND EXPERIENCE**:

- A degree in digital marketing or a related business field In-depth knowledge of Google Ads and Google Analytics
- Google Ads certification
- Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients
- An understanding of search engine optimization (SEO) and search engine marketing (SEM)

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