Aso Lead

7 days ago


Singapore Crypto.com Full time

**About Us**:
Accelerating adoption of crypto has never been more important, and we are thrilled to open this position to help us power up our growth efforts.

**Position Overview**:
We are seeking a dynamic and experienced ASO Lead to spearhead our go-to-market strategies across core markets and optimize app store presence for maximum organic user acquisition.

You will join a thriving global team with a clear vision and mandate: Cryptocurrency in every wallet"

**Responsibilities**- **ASO (App Store Optimization) Strategy Development**:

- Develop and execute comprehensive ASO strategies to improve app visibility and ranking globally.
- Conduct keyword research, competitor analysis, and market trends to optimize app metadata and enhance search discoverability.
- Implement localization strategies to tailor app content for different markets and languages, driving increased engagement and downloads.
- Collaboration and alignment with tech and product to boost app rankings.
- Deep collaboration with paid to ensure alignment and coordination in execution of keyword strategy.
- **User Acquisition Optimization**:

- Implement apps store optimization strategies to enhance user acquisition conversion rates.
- Analyse app store data and user feedback to iterate and improve user acquisition.
- Work closely with internal teams and external partners to identify opportunities for user acquisition growth and expansion.
- **Performance Monitoring and Reporting**:

- Track and analyse key performance metrics related to ASO and user acquisition efforts.
- Generate regular reports to assess the effectiveness of strategies and recommend optimizations. Own and drive the roadmap to deliver best in class practices.
- Stay updated on industry trends and best practices to maintain a competitive edge in the market.

**Requirements**:
- Bachelor's degree in marketing, Business Administration, or related field.
- 5-10 years of experience in user acquisition, digital marketing, or app marketing roles.
- Proven track record of improving app rankings and driving user acquisition through ASO strategies. Ideally within similar verticals in TradFi or Defi/CeFi
- Experience in localization strategies and optimizing app content for global markets.
- Strong understanding of both organic and non-organic digital marketing channels, including SEO, SEM, social media, and influencer marketing.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Experience working cross-functionally with internal teams and external agencies.
- Exceptional communication and project management skills.
- Creative thinking and problem-solving abilities.
- Hands-on leadership.

Hybrid
LI-MK1

Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.
Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.
Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.
Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.
One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.

**Are you ready to kickstart your future with us?**

**Benefits**

Competitive salary
Medical insurance package with extended coverage to dependents
Attractive annual leave entitlement including: birthday, work anniversary
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.

Personal data provided by applicants will be used for recruitment purposes only.

Job ID 771232314



  • Singapore foodpanda Full time

    **Company Description** “To be the most loved everyday food and groceries destination!” - that’s our mission at foodpanda (small ‘f’). foodpanda is the largest food and grocery delivery platform in Asia, outside of China. Operating in more than 400 cities across 11 markets, we continue to expand and grow in our core food delivery business, as well...

  • Project Manager

    5 days ago


    Singapore Apple Full time

    **Summary** Posted: 14 Nov 2024 Role Number**:200574436** Imagine what you could do here! The people here at Apple don’t just create products - they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing...

  • Sr. Project Manager

    5 days ago


    Singapore Apple Full time

    **Summary** Posted: 19 Oct 2024 Role Number**:200574436** Imagine what you could do here! The people here at Apple don’t just create products - they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing...


  • Singapore beBeeDigitalMarketing Full time $90,000 - $120,000

    Lead Digital Marketing SpecialistThis role is responsible for driving digital marketing excellence through integrated campaigns across multiple channels, including paid social media, search engine marketing, and email marketing.Develop and execute strategies to improve user experience and conversion rates by collaborating with cross-functional teams.Manage...


  • Singapore foodpanda Full time

    **Company Description** foodpanda is operated by Delivery Hero Group (“DH Group”) - the world’s leading local delivery platform, operating in 70+ markets across Asia, Europe, Latin America, the Middle East, and Africa. Delivery Hero started as a food delivery service in 2011 and now employs 40,000+ people globally. Additionally, Delivery Hero is...


  • Singapore RGF Full time

    **Location**: Singapore **Salary**: Open **Industry**: IT & Digital Media **Sub-industry**: Software Company **Function**: Technology **Job Description**: **Our Client**: Our client operates one of the leading online entertainments live-streaming platforms in China and has established two main business lines in China and overseas. For overseas market,...


  • Singapore beBeePartnership Full time $90,000 - $120,000

    Job Title: Content & Partnerships LeadWe are seeking a highly skilled and experienced professional to lead our content initiatives and strategic token partnerships. This role is ideal for someone with a deep understanding of the competitive crypto landscape, particularly in SEO and ASO-driven growth.Key Responsibilities:Develop and execute a results-driven...


  • Singapore MUFG Bank, Ltd., Singapore Office Full time

    **Do you want your voice heard and your actions to count?** Discover your opportunity with Mitsubishi UFJ Financial Group (MUFG), one of the world’s leading financial groups. Across the globe, we’re 120,000 colleagues, striving to make a difference for every client, organization, and community we serve. We stand for our values, building long-term...

  • Aso Readiness Manager

    17 hours ago


    Singapore Apple Full time

    Imagine what you could do here! The people here at Apple don’t just create products - they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple,...


  • Singapore Apple Inc. Full time

    Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple,...