Strategic Marketing Director

2 weeks ago

Singapore beBeePartnership Full time $90,000 - $120,000
Job Title: Content & Partnerships Lead

We are seeking a highly skilled and experienced professional to lead our content initiatives and strategic token partnerships. This role is ideal for someone with a deep understanding of the competitive crypto landscape, particularly in SEO and ASO-driven growth.

Key Responsibilities:

  • Develop and execute a results-driven content marketing strategy focused on user acquisition, retention, and brand positioning
  • Own and optimize our SEO (Search Engine Optimization) and ASO (App Store Optimization) strategies to increase discoverability and organic traffic
  • Lead strategic token partnership marketing initiatives — co-marketing, campaigns, listing support, etc.
  • Collaborate with design and product teams to execute content campaigns across channels (web, blog, app store, social)
  • Analyze and report on content and partnership campaign performance using analytics tools (e.g., Google Analytics, App Store Console)
  • Explore and leverage AI tools (e.g., ChatGPT, Jasper, SurferSEO) to streamline content creation workflows and scale efficiently

Requirements:

  • 4+ years of experience in marketing roles with minimum at a crypto exchange
  • Strong track record in content marketing, SEO, and ASO
  • Familiarity with the competitive landscape of CEXs/DEXs, token listings, and user growth strategies
  • Excellent writing and editing skills, with the ability to shape technical narratives into engaging content
  • Experience managing partnerships or co-marketing initiatives with crypto projects
  • Data-driven mindset with hands-on experience using performance and SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
  • Good to have - Experience using AI content tools to assist in strategy and production

What We Offer:

  • Opportunity to work with a dynamic team in a fast-paced start-up environment
  • Convenient work location located in the heart of CBD area
  • Generous annual leaves on top of national holidays
  • Medical coverage including GP, Specialist, TCM and more
  • Vibrant office with well-stocked pantry
  • Animal-friendly environment

Find out more about us here and visit our Careers Page.

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