Strategic Marketing Director

2 weeks ago

Singapore beBeeMarketing Full time

Job Description

We are seeking a visionary marketing professional to lead our brand's growth initiatives. As a Strategic Marketing Director, you will be responsible for developing and executing annual marketing plans that strengthen brand awareness and customer affinity.

  • Create compelling brand identities and messaging that resonate with local consumers.

The ideal candidate will have a strong analytical mindset, able to interpret market data and translate it into actionable strategies.

Key Responsibilities

  • Define the brand's core value proposition and build a comprehensive marketing strategy.
  • Develop and execute campaigns for product launches, festive promotions, and brand culture initiatives.
  • Oversee content creation across social media, video, advertising, and in-store materials.
  • Analyze competitive landscape and consumer trends to guide brand positioning and adjustments.

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum 5 years of relevant experience in brand, marketing strategy, and campaign execution.
  • Excellent project ownership, cross-functional communication, and stakeholder management skills.

Benefits

This role offers a dynamic work environment where you can grow your career and make a meaningful impact on our brand's success.

About Us

We are a fast-paced F&B chain looking for talented individuals who thrive in our industry.

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