Lifecycle Marketing Manager

1 week ago


Singapore Morgan McKinley Full time

**Responsibilities**:

- Strategy Development: Develop and execute a comprehensive personalization and CRM strategy aligned with regional business objectives, customer segmentation, and revenue targets.
- CRM Enhancement: Define activation rules, customer segmentation, program benefits and rewards in partnership with the Global Team and regional GTM stakeholders.
- Marketing Technology Management: Oversee regional adoption and utilization of marketing technology platforms, ensuring seamless integration and effectiveness in driving campaigns, personalization, and automation.
- Build and maintain a customer database: Instrumental in growing our paid member base, understand, engage, and ultimately demonstrate growth in Reach, NPS, engagement, advocacy, and lifetime value.
- Analytics & Reporting: Define regional KPIs for LCM-led engagement and retention success, refine dashboards and monitor KPIs to gather insights on consumer behaviour and drive actionable next steps.

***

**Job Requirements**:

- Bachelor's degree in marketing, Communication, Business management or analytics
- At least 5 to 7 years of experience in retainer marketing, digital marketing from tech, e-commerce, consumer good industry.
- Experience in designing, launching, and managing end to end CRM and loyalty programs with practical working knowledge of targeting, dynamic publishing, journey building, triggers sequencing and A/B testing.
- Strong project management skills, strong communication skills and ability to evolve in a matrix environment with various functions across the organization.
- Should have good communication and stakeholder management skills.

Morgan McKinley Pte Ltd

Ramitha Ravindran

EA Licence No: 11C5502

EA Registration No. R1765539



  • Singapore Singtel Group Full time

    Select how often (in days) to receive an alert: An empowering career at Singtel begins with a Hello. Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel. Every "hello" at Singtel opens doors to new initiatives, growth, and BIG possibilities that takes your career to new heights. So, when you say hello to us,...


  • Singapore Plaud Full time

    Overview Join to apply for the Lifecycle Marketing Manager (EU) role at Plaud. Location: Europe/Singapore (Remote/Hybrid). We\'re hiring a seasoned Email Marketing Operations Manager to take ownership of our European email marketing programs. This role blends strategic thinking, hands-on execution, and GDPR-compliant practices to elevate customer engagement...


  • Singapore Axinan Pte Ltd Full time

    We are seeking an experienced marketing individual to join us as we scale up and expand our marketing activities in SEA. You will own and lead Igloos lifecycle marketing strategy and campaigns across our B2B2C, B2C and Ignite business lines to drive adoption, engagement, retention and monetisation with our end customers. Championing Igloo's mission of...


  • Singapore PLAUD Inc. Full time

    Overview Join to apply for the Lifecycle Marketing manager (EU) role at Plaud . Location: Europe/Singapore (Remote/Hybrid) We\'re hiring a seasoned Email Marketing Operations Manager to take ownership of our European email marketing programs. This role blends strategic thinking, hands-on execution, and GDPR-compliant practices to elevate customer engagement...


  • Singapore Workstream Full time

    Workstream is a mission-driven company that believes in building premium, modern software solutions for hourly businesses. There are 2.7 billion hourly workers, who make up 80% of the global workforce, but they've been heavily underserved by technology and deserve better. We help local businesses around you hire, manage, and pay qualified workers. Our...


  • Singapore PLAUD ai Full time

    Location: Europe/Singapore (Remote/Hybrid) We're hiring a seasoned Email Marketing Operations Manager to take ownership of our European email marketing programs. This role blends strategic thinking, hands-on execution, and GDPR-compliant practices to elevate customer engagement across diverse markets. Your Responsibilities: Manage end-to-end email campaigns...


  • Singapore Nicoll Curtin Group Full time

    Location: Singapore - Salary: NA - Job Type:Consulting Posted about 11 hours ago - **Sector**: Software Development - **Contact**: Joshua Palsamy - **Job Ref**: 46367 The company is a Global Software Development MNC which is a well known brand worldwide. Responsibility - Ensure CRM strategy is aligned with APAC business objectives, customer segmentation...


  • Singapore Aspire Financial Technologies Full time

    Aspire is the leading all-in-one finance operating system for growing businesses in South-East Asia. We are on a mission to reinvent business finance for a new generation of entrepreneurs and business owners, empowering startups to realise their full potential. Founded in 2018 by former Lazada founders and executives, **Aspire has raised over USD 200M+...


  • Singapore Sleek Full time

    **About Sleek** Sleek is on a mission to revolutionize how entrepreneurs operate their business. We want to give small and medium business owners, entrepreneurs and investors, peace of mind and the power of online solutions to allow them to focus on what they do best - growing their business. As we work for our thousands of customers, we offer a fully...

  • Marketing Executive

    2 weeks ago


    Singapore Syfe Pte. Ltd. Full time

    About Syfe Syfe is a digital investment platform with a mission to empower people to grow their wealth for a better future. Built on the pillars of advice, access and innovation, we cater to the full spectrum of an individual's wealth needs across diversified proprietary portfolios, cash management solutions and a state-of-the-art brokerage. The Syfe team...