Digital Marketing Executive

2 weeks ago

Singapore HAO BIZCON PTE. LTD. Full time

**Key Responsibilities**
- Develop and execute a comprehensive digital marketing strategy for the mainland China market, utilizing platforms such as **WeChat (Official Accounts, Mini Programs), Baidu (SEO/SEM), Zhihu (知乎), and Douyin (抖音)**.
- Create, localize, and manage engaging content in **fluent, business-proficient Mandarin Chinese**for all our digital channels.
- Manage the company's WeChat Official Account, including content planning, publishing, community management, and lead nurturing.
- Plan and manage paid advertising campaigns on platforms like Baidu PPC and Tencent Ads.
- Conduct keyword research and optimize our online presence for the Baidu search engine (Baidu SEO).
- Establish Hao Bizcon's professional voice on B2B-relevant platforms like Zhihu to build authority and trust.
- Measure and report on the performance of all digital marketing campaigns, analyzing ROI and KPIs specific to the Chinese market.
- Monitor digital trends, competitor activities, and regulations within China to adapt strategies accordingly.

**Qualifications and Skills**
- **Educational Requirement: Diploma or higher**in Marketing, Business Administration, Chinese Studies, or a related field.
- **Language Skills: Native-level proficiency in written and spoken Mandarin Chinese is essential**to create compelling marketing copy and communicate effectively with clients. Proficiency in English is also required for internal communication.
- **Experience**:1-3 years of digital marketing experience, with a **mandatory focus on the mainland China market**.
- **Platform Skills**:Demonstrable, hands-on experience managing **WeChat Official Accounts**and running campaigns on **Baidu**.
- **Analytical Skills**:Familiarity with Chinese analytics tools and a strong understanding of user behaviour on Chinese platforms.
- **Cultural Understanding**:Deep understanding of the cultural nuances and business etiquette in China.
- **Personal Attributes**:A proactive and adaptable individual who can navigate the dynamic and rapidly evolving Chinese digital landscape.

**What We Offer**
- A key role in the company's strategic expansion into the China market.
- A collaborative, supportive, and forward-thinking work environment that values cross-cultural expertise.
- The opportunity to build and shape the company's marketing presence for a vital market from the ground up.

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