Launch Excellence Lead

Pfizer Pte Ltd

Launch Excellence Lead

**Job Description**:
Position Summary

Description: The Launch Excellence Lead(LXN) will lead early stages of asset strategic planning across all BU’s and p rovide a single point of contact for pipeline strategic planning and optimization for the Singapore business. The LXN will work with cross-functional teams in advance of progression to Phase 3 clinical trials and l ead the relevant XFTs to assess, prioritize and plan for each pipeline asset to maximize launch success to generate optimal patient access and commercial return on investment. The LXN will play a critical role in ensuring local gaps and issues are identified early, develop a thorough understanding of customer needs, and advocate and influence global asset teams and local stakeholders to implement initiatives to maximize launch potential. The LXN will be firmly focused in early stage pipeline management and provide guidance on key launch milestones - including handover point to the relevant brand manager in advance of market launch.

The role will also support Paxlovid Launch in Singapore market. This individual will proactively lead the most important milestones for a successful launch of PAXLOVID and requires solid experience in launch excellence, project management and in developing extraordinary partnerships with internal and external stakeholders; will ensure coordination and tracking of plan; identification of cross-functional interdependencies; escalation of critical issues and pressure testing Market Model (GTM) assumptions.

This role is an unique opportunity to demonstrate strong business acumen and cross-functional leadership, driven by a strong understanding of health systems and interdependencies. Also, because of the unprecedented situation of planning for a launch for an asset under emergency authorization, the role will require high flexibility, ability to drive change and deal with uncertainty, proven experience in delivering creative approaches to solve issues, and track record of working Locally with challenging deadlines.

**Position Responsibilities**
**Provide strategic leadership for pipeline planning and optimization**:

- Provide a single point of contact for pipeline strategic planning and optimization for the Singapore business.
- Lead the relevant XFTs to assess, prioritize and plan for each pipeline asset to ensure optimal patient access and commercial return on investment
- Liaise with global asset teams (clinical, medical affairs, regulatory, pricing, commercial, launch navigation) to ensure local input at critical timepoints in asset development.
- Develop local needs/gap analysis and implement/advocate for local initiatives to improve launch potential.
- Incremental investment strategies for continued launch success (i.e. expanded access)

**Provide Strategic Direction and Seamless Franchise Coordination**:

- Analyze SG landscape - clinical data, competitive landscape, customer needs, access and payer environment, global pricing, etc. to identify key strategic issues and decisions that impact SG launch planning
- Ensure coordinated decision making, registration sequencing and resource allocation to maximize value for SG
- In partnership with brand manager, refine brand position, pricing, go-to-market approach, and other core elements of launch based on local market and competitive landscape
- Key point of contact for Local and Global Business Development opportunities. Integrates the same XFT approach and governance for local market assessments.

**Drive Launch Excellence**:

- Provide key commercial insights into all XFT workstreams (value proposition and critical success factor development, launch strategy, timings, etc) ensuring customer needs are central in all decisions/initiatives.
- Form and lead the brand specific XFT (regulatory, access, medical, supply, pricing) until handover to the relevant brand manager.
- Ensure launch platform is fully developed and optimized for success
- Active member of Global Launch Navigation group and across best practice and expert resources (digital, customer experience)
- Drive development of the local Tactical plan, Market Research and Launch Readiness workshops for Paxlovid
- Lead and plan for pre-launch activities, including disease awareness campaigns & market research activities.
- Localizing and deployment of the Paxlovid website
- Support the implementation and management of DLPP (Digital Launch Planning Platform)
- Developing the SG Paxlovid launch plans (forecasting, brand plans, tactical plans, insights etc)
- Assess and lead business case development for incremental funding requests

**Provide leadership to local brand team**:

- Handover to relevant BU lead and brand manager once a meaningful local market investment is required
- Work with patient ambassador and local brand team on HCP engagement, consumer engagement, education
- Embed a ‘Customer Curious’ mindset in the local brand team to ensure patients and cl