Online Channel Sales Lead
18 hours ago
Position Summary
Role and Responsibilities
Lead Direct-to-Consumer (D2C) Sales:
Flagship Launches and Campaign Execution:
- Plan and execute flagship product launches and promotional campaigns tailored to the Singapore market’s landscape, ensuring alignment with business goals and customer expectations.
Cross-Functional Collaboration:
- Work closely with internal stakeholders such as Global, Regional Performance Marketing, PR, Corporate Marketing, and Southeast Asia/Oceania sales subsidiaries to secure support, investment, and alignment for initiatives.
Performance Monitoring and Optimization:
- Analyze key sales and performance metrics, including revenue, traffic, conversion rates, and customer acquisition costs. Use insights to optimize campaigns, pricing strategies, and site usability to maximize results.
Stakeholder Management:
- Act as the central coordinator between local teams and regional stakeholders, ensuring seamless execution of D2C initiatives and consistency in brand and sales strategies.
Skills and Qualifications
- Bachelor’s degree in Business, Marketing, eCommerce, or a related field.
- Minimum 6-7 years of experience in eCommerce sales, D2C channel management, or online business development, preferably in consumer electronics industry.
- Proven ability to plan and execute product launches and promotional campaigns to drive sales growth.
- Experience collaborating across regional and global teams, with strong stakeholder management skills to secure alignment and investment.
- Strong analytical skills with experience tracking KPIs such as revenue, conversion rates, and traffic performance and using insights to optimize results.
- Proficiency in eCommerce platforms, data tools (e.g., Google Analytics, Tableau), and campaign management processes.
- Highly organized, results-driven, and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment.
- Excellent communication and leadership skills, with the ability to drive collaboration across cross-functional teams
Li-Midsenior
Li-SEAO
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