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Position Summary
Role and Responsibilities
- Develop and execute 1SB2B marketing plans: Create and implement marketing strategies to achieve business objectives, including lead generation, brand awareness, and revenue growth.
- Conduct market research and analysis: Gather and analyze data on market trends, competitor activity, and customer needs to inform marketing strategies.
- Manage regional marketing budget: Oversee and manage regional marketing budget, ensuring effective allocation of resources.
- Collaborate with Vertical BD representatives and local sales teams: Work closely with regional BD rep and local sales teams to understand customer needs, develop targeted marketing campaigns, and provide sales support.
- Create and deliver marketing content: Develop and deliver marketing content, including presentations, case studies, and sales sheets, tailored to regional audiences.
- Measure and report on marketing performance: Track and analyze marketing metrics, including lead generation, and provide regular reports to management.
- Stay up-to-date with industry trends: Maintain knowledge of industry trends, competitor activity, and emerging technologies to ensure marketing strategies remain relevant and effective.
Skills and Qualifications
- Degree in Marketing or related field: A degree in Marketing or a related field, such as Business, Communications, or Public Relations.
- Minimum 8 years of B2B marketing experience: Proven experience in B2B marketing, preferably in a regional marketing role.
- Strong understanding of B2B marketing principles: Knowledge of B2B marketing strategies, tactics, and metrics online and offline.
- Ability to travel: Willingness to travel within the region to attend industry events, meet with customers and partners, and collaborate with sales teams.
- Mastery of Microsoft Word, Excel, PowerPoint and SFDC are a must,
- Excellent communication and interpersonal skills: Ability to communicate effectively with various stakeholders, including sales teams, customers, and partners.
- Strong analytical and problem-solving skills: Ability to analyze data, identify trends, and develop effective marketing strategies.
- Proficiency in marketing B2B tools: LinkedIn, Google, Account based marketing tools
Li-Midsenior
Li-SEAO
Samsung Electronics’ environmental management philosophy derives from our core purpose of contributing to human life, with respect for nature. Our 2050 goal of net zero carbon emissions entails a reduction of Scope 1 and 2 emissions, making our products more energy-efficient, and maximizing resource circularity across the product lifecycle. To discover more, please visit our newsroom:
Samsung Electronics Announces New Environmental Strategy - Samsung Global Newsroom
