
Regional Marketing Senior Manager, Consumer Health
5 days ago
**Title**:Regional Marketing Senior Manager
- Consumer Health Business
**Location**:Singapore
**About the role**:
Our client is a global consumer health company seeking for an Regional Marketing Manager to spearhead brand marketing efforts across the APAC region.
Based in Singapore, this role is focused on developing and executing innovative brand marketing strategies for B2C(consumer) audiences.
**Responsibilities**:
- Develop and execute regional **go-to-market or commercialization strategies**for **new product launches**in the consumer health sector
- Craft and execute robust and engaging B2C(consumer) or DTC(direct to consumer) brand campaigns, leveraging digital and 360-degree campaigns
- Collaborate with in-country sales, marketing, R&D, medical affairs and cross-functional teams to ensure effective messaging, branding, and activation strategies
- Partner with **Key Opinion Leaders (KOLs), not limiting to marketing agencies, PR agenices, media agencies or influencers**to amplify brand recognition and adoption for assigned product portfolio
- Conduct market research to provide actionable consumer insights, compeitiive positioning and growth opportunities to drive impactful marketing concepts and claims
- Collaborate with local markets for local market rollout, including training sales teams and providing marketing collateral across the assigned regionOversee product launches and upgrades while aligning with regional and in-country teams
**Requirements**:
- 7 to 10 years of experience in marketing within consumer health, pharmaceuticals, medical aesthetic or FMCG.
- Proven success in launching new products and optimizing go-to-market strategies as well as direct-to-consumer marketing.
**Interested? Here’s what to do next**:
Singapore Employment Agency License No.: 16S8069
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