Regional Consumer Marketplace Insights Manager

2 days ago

Singapore NESTLE SINGAPORE (PTE) LTD Full time
Nestlé Purina Petcare
Changi Business Park, Singapore
8+ years of experience
Position Summary
At Nestlé Purina Petcare, we are passionately committed to enriching lives of pets and the people who love them. Our dedication to pets, and their owners, directs everything we do, every day, everywhere. Today, Nestlé Purina Petcare is one of the world's leading pet care companies. We offer an attractive and dynamic work environment with a high focus on developing people.
As a Consumer Marketplace Intelligence Manager, you will be responsible for driving consumer and category insights and evolving white space opportunites aross the regional and market teams, ensuring we have robust understanding of consumer needs to future proofs our strategy and underpin effective brand building and decision making now and into the future. This role is instrumental in developing brand strategy (including brand innovation, communication / media planning and strategy, pricing and packaging) with the Regional Brand leads and Marketing Leadership Team to deliver stronger brand equity, consumer demand and market share gains in the market. This role is also critical in delivering and embedding Global category best practise in consumer insights to the marketing leadership community across AOA.
A day in the life of a Consumer Marketplace Intelligence Manager...
  • Drive Know your Consumer Deeply winning actions holistically in coordination with brand builders. Continuously drive deep insights, understanding and appropriate actions across the region and markets. Develop sharp understanding of Consumer Segmentation, Target Consumers, develop Consumer Portraits and Core Insights in coordination with Brand builders, understand what drives consumer delight and generates demand for our brands.
  • Lead the regional foundational research program to deliver Consumer Segmentation, Brand Health Tracker, Consumer Trends, U&A, Good Taste basket and build consumer /shopper intimacy across the central and market teams.
  • Continuously scan the external environment to proactively identify and assess new leading edge thinking and consumer trends to build future forward competitive advantage and innovation opportunities across the portfolio and regional markets.
  • Drive Consumer & Shopper Insight and research expertise and leadership to all BBNW findamentals- Creating Engaging Brand Experiences, Guide with Brand Essence & Properties, Win with Shoppers, Plan & Execute Flawlessly, Innovate Bigger Bolder Better, Delight with Product & Packaging experience.
  • Lead the development and implementation of CMI methodologies and tools in order to drive greater consumer understanding & insight for the region, markets and cross-functional stakeholders. Continuously develop and apply new and effective research tools and methodologies, while optimizing outputs of the different research instruments (e.g. Segmentation, U &A, Copy testing, Big Idea Testing, I&R related research,Shopper research,Good Taste tests, MMM, Digital / Social Media, New methods etc as applicable) build consumer /shopper intimacy, build and share knowledge).
  • Lead & ensure effective methodologies, guidelines and standards are applied in all research projects. Manage all agency partners to deliver on business objectives end-2-end and ensure correct analysis and buisness recommendations.
  • Continuously build Consumer Knowledge and synthesize consumer understanding ; deliver high-impact insight-based inputs & recommendations that drive brand/business strategies to win in the marketplace

What will make you successful
• University Degree (or equivalent) in Business or Marketing
• 8+ years experience in market research at Nestlé or equivalent FMCG and / or strategic planning at Communication / Media Agency Experience in leading and managing teams and external agency partners • FMCG experience required
• Regional or Multi market experience required
• Petcare categroy experience preferred
• Expertise in CMI methodologies appying to product innovation, packaging and creative / media communication

  • Consumer Marketplace Insights Manager

    7 days ago

    Singapore Nestle Operational Services Worldwide SA Full time $120,000 - $240,000 per year

    Position SnapshotNestlé Purina PetcareChangi Business Park, Singapore8+ years of experiencePosition SummaryAt Nestlé Purina Petcare, we are passionately committed to enriching lives of pets and the people who love them. Our dedication to pets, and their owners, directs everything we do, every day, everywhere. Today, Nestlé Purina Petcare is one of the...

  • Consumer Marketplace Insights Manager

    5 days ago

    Singapore Nestlé USA Full time $120,000 - $240,000 per year

    Position SnapshotNestlé Purina PetcareChangi Business Park, Singapore8+ years of experiencePosition SummaryAt Nestlé Purina Petcare, we are passionately committed to enriching lives of pets and the people who love them. Our dedication to pets, and their owners, directs everything we do, every day, everywhere. Today, Nestlé Purina Petcare is one of the...

  • Product Marketplace Lead

    2 weeks ago

    Singapore PERSOLKELLY SINGAPORE PTE. LTD. Full time

    Product Marketing Manager Job Description: We are seeking a dynamic and experienced Product Marketing Expert - Marketplace to oversee the entire product lifecycle for the assigned region. This role involves developing and executing product strategies that align with corporate goals and regional market needs, continuously monitoring product performance, and...

  • Business Analyst

    2 weeks ago

    Singapore Shopee Full time

    Business Analyst - Regional Marketplace Operations Join to apply for the Business Analyst - Regional Marketplace Operations role at Shopee Business Analyst - Regional Marketplace Operations Join to apply for the Business Analyst - Regional Marketplace Operations role at Shopee Get AI-powered advice on this job and more exclusive features. Job Description...

  • Business Development Manager

    2 weeks ago

    Singapore Consumer Full time

    **Job Title** : Business Development Manager - Consumer **Summary of Role**: As a New Business Sales Manager you will be responsible for engaging with senior leaders and winning new corporate customers by matching our information services to their business objectives and strategic initiatives. You will be working on one of our leading Intelligence Centres...

  • Manager, Consumer Insights

    3 days ago

    Singapore NielsenIQ Full time

    **Job Description**: At NielsenIQ, our obsession in helping our clients to grow through a comprehensive understanding of consumer behavior leveraging on the ongoing innovation in technology is what motivates us. Our work helps our clients set growth strategies and determines what products or services you ultimately see in the market and how our clients drive...

  • Regional Consumer Research Manager

    6 days ago

    Singapore บริษัท ไทยกูลิโกะ จำกัด Full time

    The regional consumer research manager is responsible to deliver all market intelligence and build compelling analysis to support the business and the decision-making process across the organization to drive growth based on market data findings and insights for Glico APAC. This position provides leadership and expertise to define & implement all market...

  • Head of Marketplace, Insights, Singapore

    2 weeks ago

    Singapore KANTAR Full time

    We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. To start a career that is out of the ordinary, please apply... Job Details ROLE OVERVIEW Head of Marketplace, Insights, APAC Location: Singapore/Anywhere in APAC Skale: 80/90 The Head of Marketplace for APAC will be responsible...

  • Manager, Consumer Insights

    2 weeks ago

    Singapore NielsenIQ Full time

    **Job Description**: **ABOUT THIS JOB** At NielsenIQ, our obsession in helping our clients to grow through a comprehensive understanding of consumer behavior leveraging on the ongoing innovation in technology is what motivates us. Our work helps our clients set growth strategies and determines what products or services you ultimately see in the market and...

  • Indirect/marketplace Digital and Ecommerce

    6 days ago

    Singapore Nicoll Curtin Group Full time

    Location: Singapore - Job Type:Permanent Posted about 11 hours ago - **Sector**: Operations - **Contact**: Joshua Palsamy - **Job Ref**: 45335 **Responsibilities** - Enhance sales performance and engagement by continuously refining and optimizing strategies, concentrating on guided selling, product-pricing alignment, and content strategy in coordination...