Brand Manager/assistant Brand Manager

1 week ago

Singapore KAO SINGAPORE PRIVATE LIMITED Full time

**Overview**

The overall role of brand management is to understand and cultivate consumer insights so as to create relevant and superior brand strategies. You are responsible for formulating the brand’s long-term strategy and developing and executing marketing and social media plans in alignment with Global Brand Strategic directions. You will define the brand’s pricing, positioning, merchandising, advertising and promotion strategies and allocate the budget accordingly. You are accountable for delivering the brand’s profit, volume and market share objectives.

**Responsibilities**
- Monitor brand performance in terms of budgeting, brand loyalty and awareness, sales, inventory, social media and profits through consumer research and analysis of commercial performance, market trends and developments.
- Manage brand investment budget and marketing mix components to support overall brand objectives.
- Lead the development, implementation and evaluation of social media, advertising and consumer promotion.
- Close coordination with external agencies to prepare advertising and/or below-the-line communication and promotional materials
- Work closely with sales and education team and assist in the execution of trade and in-salon activities.
- Providing market analysis information pertaining to competitors, trends and activities.
- Prepare and present monthly brand performance reports (sales, social media and competitors).

**Educational Requirements**
- BS/BA degree in a business-related function (concentration in Marketing preferred).
- Minimum 3-4 years’ experience in brand management and/or trade marketing experience in FMCG or Beauty industry.

**Requirements**:
We are looking for a team player, who is also capable of working independently and being responsible for assigned tasks and projects. You should have a positive committed and reliable attitude towards the brand you are assigned to work on. The following professional skills are favorable:

- Strategic thinking skills with strong business acumen.
- Clear and concise communication skills.
- Strong analytical and problem-solving skills - ability to see and make sense of numerical data and trends.
- Creativity and Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness.
- Results oriented.

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