
Senior Executive, Branding
1 day ago
**Work with Us**:
At Lions Befrienders, our people are important. We want you to **Learn, Grow and Succeed**.
Opportunities to Learn
You will attend workshops, conferences and you may even go overseas on a learning journey when the time is right. The Continuing Education Scheme helps you to further yourself professionally. We encourage you to keep learning no matter what age you are.
Opportunities to Grow
You may be transferred internally to widen your understanding of LB. This also helps us to groom future leaders and to help you find satisfaction in your role.
Opportunities to Succeed
Through learning and growing, we want you to succeed. We are committed to creating a work environment that is supportive and encouraging.
Fair Employment
We signed the Employers’ Pledge of Fair Employment Practices, established by the Tripartite Alliance for Fair Employment Practices (TAFEP) and we are committed to fair employment practices.
Our employees are fairly and competitively remunerated.
We believe that work life balance contributes to happy families and thus happy employees.
**Role**:
**Senior Executive, Branding & Strategic Communications**:
**Overview**:
- Are you a social media ace with a knack for producing compelling narratives that captivate our audience and drive engagement? Do you thrive in fast-paced environments, enjoy working closely with cross-functional teams, and love being on the move to highlight events and stories on active ageing? As our Branding & Strategic Communications Executive, you will be the architect of our online presence, handed the exciting challenge of growing our social media channels with creative strategies that align with our brand’s mission and values.**Responsibilities**:
- Assist in developing and implementing a diverse range of media communications plans to enhance the profile of the Association, and various outreach initiatives-
- Implement the Association’s social media content strategy-
- Create eye-catching graphic and short-form video content for various social media platforms-
- Produce polished written content such as pre and post-event synopses, feature stories, website copy, media briefs and press releases-
- Assist in corporate events including Annual General Meetings, fundraising events, award ceremonies, and corporate visits, including providing on-ground photography and videography support-
- Establish and maintain relations with external and media partners-
- Liaise with internal and external stakeholders to coordinate communication efforts and ensure messaging is consistent-
- Stay updated on latest social media trends that can be applied to our own channels**Requirements**:
- Diploma/Degree in Mass Communications, Public Relations, Business Management or equivalent-
- Minimum 1 year of relevant working experience in public relations, communications, or content production for publications or media management-
- Have hands-on experience in utilising digital and social media marketing and video editing tools-
- Possess good communication/Interpersonal skills, problem-solving in planning and executing projects-
- Willing and eager to go around different locations across Singapore on a regular basis to cover various on-ground events and engagements-
- Adept in photography and video-taking, with a keen eye for spotting and capturing golden moments during on-ground events and engagements-
- Enjoy talking to seniors, listening to their stories and getting them out to the world-
- Good writing skill that is compelling to readers
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